About Me
Experience
Market Research Analyst
Ipsos - - Now
职位: Market Research Analyst | 时间段: Mar 2022 - Jun 2022 | 工作内容: Conducted comprehensive market research to evaluate new businessmen's wear market and quantify the potential opportunity market worth 42.3 billion. Defined the size and growth rate of the submarket and identified four target customers based on their decision-making factors. Formulated an effective brand image upgrade strategy for China Tobacco Hunan by conducting qualitative seminars and online surveys to analyze young consumers' cigarette consumption habits and preferences.
Industry Analyst
Wingtech Technology - - Now
职位: Industry Analyst | 时间段: June 2021 - Aug 2021 | 工作内容: Conducted extensive market research on various technologies in the semiconductor and 3C fields, including SiP, TWS, and COB processes. Completed four technical and market research reports independently and provided recommendations for future research direction based on the findings. Prepared weekly industry reports on industry opportunities and trends by conducting dynamic analysis on news of the semiconductor and automation industry; Conducted a thorough market share analysis of the mobile phone industry. Collected and analyzed the investment history of the leading ODM and mobile terminal manufacturers for the past two years; Derived insights and recommendations based on the analysis results.
Project Contributor
Tesla - - Now
职位: Project Contributor | 时间段: Nov 2022 - Dec 2022 | 工作内容: Conducted cost and profit analysis based on Tesla's annual report data and electric vehicle market size. Utilized Tableau to visualize data of Tesla's current charging network and provided recommendations for subsequent construction based on the city's heat map.
Case Competition Participant
Copenhagen Business School - - Now
职位: Case Competition Participant | 时间段: Dec 2018 - Jan 2019 | 工作内容: Led the team to conduct European market analysis and develop operational planning for Carlsberg Group within a short time frame of 24 hours. Devised and recommended a comprehensive marketing plan focused on social.
