Job Description
We are seeking a skilled Paid Advertising Manager to oversee and optimize our digital advertising efforts. The ideal candidate will be responsible for expanding network alliance channels, managing DSP advertising, and implementing strategic campaigns to maximize ROI.
Key Responsibilities
- Expand network alliance channels and manage daily channel docking and optimization.
- Source and manage DSP advertising and other major digital platforms.
- Design and implement customized advertising strategies for different client bases.
- Oversee ASO, ASA, and SEO business to enhance visibility and performance.
- Monitor, analyze, and report on the performance of advertising campaigns to improve ROI.
- Collaborate with the content team to ensure ad content is creative and aligns with brand perception.
- Manage budgets and conduct investment return analysis.
- Work with external suppliers and advertising agencies to achieve marketing goals.
- Stay updated on the latest digital marketing trends and integrate new technologies, tools, and platforms into advertising strategies.
Job Requirements
- Proven experience in paid advertising, DSP management, and digital marketing.
- Strong analytical skills to monitor and optimize campaign performance.
- Ability to design and implement customized advertising strategies.
- Experience with ASO, ASA, and SEO is highly desirable.
- Excellent collaboration skills to work with internal teams and external partners.
- Budget management and ROI analysis expertise.
- Up-to-date knowledge of digital marketing trends and technologies.
- Creative mindset to ensure ad content aligns with brand identity.
Why Join Us?
Join our dynamic team and play a key role in shaping our digital advertising strategies. You'll have the opportunity to work with cutting-edge tools, collaborate with talented professionals, and drive impactful campaigns that deliver measurable results.
