Job Description
We are seeking a skilled Digital Advertising Specialist to manage and optimize our advertising campaigns across major platforms such as Facebook, Google, and TikTok. The ideal candidate will be responsible for developing and executing weekly, monthly, and quarterly advertising strategies to maximize ROI and drive business growth.
Key Responsibilities
- Advertising Strategy & Execution: Independently manage company advertising accounts on primary channels (e.g., Facebook, Google, TikTok). Develop and implement weekly/monthly/quarterly advertising strategies.
- Campaign Management: Oversee the entire advertising process, including audience targeting, ad creative planning, budget allocation, bidding strategy setup, and A/B testing.
- Data Analysis & Optimization: Monitor daily ad performance metrics (impressions, clicks, conversion rates, CPA, ROAS, etc.). Conduct in-depth analysis to identify issues and propose effective optimization solutions.
- Performance-Driven Improvements: Continuously refine ad copy, creatives, and landing pages using data-driven methods to enhance conversion rates and ROI.
- Budget & KPI Management: Manage advertising budgets effectively to ensure spending aligns with targets. Take ownership of core KPIs such as customer acquisition cost (CAC) and return on investment (ROI).
- Reporting: Prepare regular campaign performance reports and present actionable insights to management.
- Market Insights & Testing: Stay updated on industry trends, platform policy changes, and competitor activities. Explore and test new advertising channels, traffic opportunities, and marketing tools.
Job Requirements
- Minimum 2 years of hands-on experience in digital advertising, with proven success in managing Facebook or Google Ads campaigns.
- Proficiency in advertising platforms (e.g., Facebook Ads Manager, Google Ads) and ability to build campaigns from scratch.
- Strong analytical skills with a results-driven mindset and sensitivity to data trends.
- Excellent problem-solving abilities, logical thinking, and a structured approach to testing and optimization.
- Ability to work under pressure, learn quickly, and collaborate effectively within a team.
Benefits
Join a dynamic startup environment with abundant growth opportunities and the chance to make a significant impact.
