Job Description
As a key member of the UniLend Legion, you will be responsible for managing and expanding the organization's digital presence through various platforms. This includes creating and distributing educational content to raise public awareness about UniLend's mission and services. You will also play a crucial role in building relationships with influencers, communication partners, and project collaborators to strengthen the community's network. Additionally, you will work on enhancing the visibility of both social media and mainstream media channels, ensuring consistent messaging across all platforms. A significant part of the role involves testing and evaluating new features of the UniLend platform to identify areas for improvement and optimization. You will also be tasked with developing automated tools for data analysis, adjustment, and monitoring. Another important responsibility is translating content, articles, and social media posts into multiple languages to support global outreach. You will help establish and grow regional UniLend communities by tailoring strategies to local needs and preferences. Furthermore, you will guide and mentor other members of the UniLend Legion, sharing your expertise and fostering a collaborative environment. The position requires providing clear, transparent guidelines to all members to ensure alignment with the community's goals and values. You will also be responsible for allocating necessary resources to support the implementation of these strategies effectively.
Key Responsibilities
- Develop and execute social media strategies to engage with digital communities and promote UniLend's brand
- Create educational content and campaigns to inform the public about UniLend's services and mission
- Identify and collaborate with key influencers, communication partners, and project stakeholders to expand the organization's reach
- Monitor and analyze social media metrics to measure the effectiveness of outreach efforts
- Test new platform features and provide feedback for continuous improvement and innovation
- Design and implement automated systems for data collection, analysis, and reporting
- Translate marketing materials, articles, and social media content into multiple languages for international audiences
- Establish regional communities by developing localized content and engagement strategies
- Provide training and mentorship to other Legion members to enhance team capabilities
- Develop comprehensive guidelines and protocols for all members to ensure consistent community alignment
- Coordinate with cross-functional teams to implement strategic initiatives effectively
- Monitor market trends and competitor activities to maintain a competitive edge in the industry
- Conduct regular performance reviews to assess the impact of community-building efforts
- Collaborate with content creators to ensure messaging is culturally appropriate and engaging
- Manage community feedback channels to address concerns and improve user experience
Job Requirements
- Excellent communication skills in both English and Chinese for cross-cultural collaboration
- Proven experience in social media management and digital marketing strategy development
- Strong analytical abilities to interpret data and make informed decisions
- Proficiency in content creation, including writing, graphic design, and video production
- Ability to develop and maintain relationships with influencers and industry partners
- Technical skills in platform testing, including familiarity with UX/UI tools and analytics software
- Experience with automation tools for data processing and reporting
- Fluency in multiple languages for translation and localization of content
- Collaborative mindset with ability to mentor and guide team members effectively
- Strong organizational skills to manage multiple projects simultaneously
- Attention to detail for ensuring accurate and consistent messaging across all platforms
- Ability to create and implement clear guidelines for community alignment
- Experience with community management platforms and tools
- Excellent problem-solving skills to address challenges in digital outreach
- Knowledge of content localization best practices for global markets
