Brand Designer at Launchlabs

Job Description

Key Responsibilities

• Create visually appealing and on-brand designs for Web3 applications, websites, social media, and other digital platforms.
• Develop and implement design concepts, graphics, and layouts for our Web3 projects, including logos, icons, illustrations, and animations.
• Collaborate with marketing and development teams to understand project requirements and translate them into creative design solutions.
• Stay up-to-date with the latest design trends, Web3 technologies, and best practices, and incorporate them into your designs.
• Ensure that all designs are optimized for performance and user experience in the Web3 environment.
• Maintain consistency and coherence in design across all Web3 projects, while also adapting to the unique requirements of each project.
• Provide feedback and guidance to senior and junior designers, as needed.
• Conduct competitive analysis of Web3 brands to identify opportunities for differentiation and innovation.
• Design and execute branding materials for product launches, community events, and NFT campaigns.
• Collaborate with cross-functional teams to ensure design aligns with technical feasibility and business goals.
• Develop design systems and style guides that can be applied across decentralized applications (dApps) and blockchain platforms.
• Participate in brainstorming sessions to generate creative ideas that reflect the core values of Web3 innovation and transparency.
• Ensure accessibility and inclusivity standards are met in all design outputs for Web3 environments.
• Monitor user feedback and analytics to refine design strategies and improve engagement metrics.
• Stay informed about regulatory changes and industry standards impacting Web3 branding and design practices.

Job Requirements

• Proven experience in brand design with a focus on Web3 technologies, blockchain, or decentralized platforms.
• Strong portfolio showcasing work in UI/UX design, visual identity systems, and digital branding for tech-driven projects.
• Fluency in design tools such as Figma, Adobe XD, Sketch, and Photoshop, with experience in creating responsive designs for web3 environments.
• Excellent understanding of Web3 concepts including smart contracts, DAOs, NFTs, and decentralized finance (DeFi) to inform design decisions.
• Ability to translate complex technical requirements into intuitive and aesthetically pleasing design solutions.
• Knowledge of design systems, typography, color theory, and layout principles for scalable brand applications.
• Experience with agile methodologies and collaborative workflows in fast-paced tech environments.
• Strong communication skills to articulate design vision and collaborate effectively with developers, marketers, and stakeholders.
• Proficiency in English, with additional language skills preferred for global brand initiatives.
• Understanding of blockchain ecosystems and how to create designs that resonate with crypto-native audiences.
• Ability to work independently and manage multiple projects simultaneously while maintaining high-quality standards.
• Experience with creating interactive elements and animations that enhance user engagement in Web3 interfaces.
• Knowledge of accessibility standards (WCAG) and inclusive design practices for diverse user bases.
• Ability to conduct user research and analyze data to inform design improvements and innovations.
• Preferred: Experience with decentralized identity protocols, DAO governance design, or NFT-based branding strategies.