Job Description
Overseas Market & Brand Marketing Manager
- Responsible for monitoring market dynamics, competitor research, and industry trend analysis in Asia, the Middle East (with UAE as the core), Brazil, and Europe/America. Develop annual overseas marketing activities, exhibition schedules, and budget plans.
- Evaluate the strategic value, ROI, and lead-generation potential of overseas exhibitions and industry events based on business objectives and market insights. Independently provide participation recommendations and post-event analysis reports.
- Oversee content planning and production of overseas branding and marketing materials. Independently design brochures, sales presentations, posters, social media visuals, and event materials. Coordinate with external design vendors when necessary to ensure quality deliverables.
- Manage overseas social media accounts (LinkedIn, YouTube, X, etc.), including content planning, creation, publishing, user engagement, and performance analysis to enhance brand influence and lead conversion.
- Execute end-to-end overseas exhibitions, industry events, and online/offline marketing projects, including vendor management, on-site operations, event promotion, and performance review. Collaborate with PR resources to amplify outreach.
- Develop and maintain cross-industry and ecosystem partnerships, including industry associations, media, KOLs, channel partners, and complementary SaaS providers. Achieve cost-effective, high-exposure market growth through resource exchange and co-marketing.
- Establish and maintain an overseas ecosystem partnership database, documenting collaboration mechanisms, case studies, and reusable methodologies to build a stable long-term network.
Key Responsibilities
- Conduct market research and competitive analysis to identify growth opportunities.
- Develop and execute strategic marketing plans aligned with business goals.
- Create compelling visual and written content to enhance brand presence.
- Optimize social media strategies to drive engagement and conversions.
- Manage cross-functional teams and external partners for seamless project execution.
Job Requirements
- Bachelor's degree or higher in Marketing, Brand Communication, Design, Advertising, or related fields. Overseas study or cross-cultural collaboration experience is a plus.
- Proficiency in English for business communication, content creation, and cross-cultural collaboration.
- Familiarity with at least one of the following markets: Asia (Southeast Asia/Japan/Korea), Middle East, Brazil, or Europe/America, including local industry ecosystems, business culture, and marketing channels.
- Experience in overseas marketing, brand promotion, event marketing, or ecosystem partnerships. Prior experience in managing overseas exhibitions, social media campaigns, or integrated marketing projects is preferred.
- Strong market insight, business judgment, and project management skills to balance brand building, lead generation, and budget efficiency.
- Good visual aesthetics and basic design skills to independently create marketing materials (e.g., deck beautification, posters, social media visuals).
- Results-driven with strong execution, resource integration, and ownership mindset.
Benefits
Please send your resume to [email protected]
