Business Development at MEXC

Job Description

Key Responsibilities

• Identify and establish relationships with local KOLs and other potential partners to promote MEXC in the Taiwanese market and achieve user growth
• Act as MEXC's representative to maintain good relationships with KOLs and marketing channels for long-term cooperation
• Execute KOL marketing strategies, track and analyze channel performance, and make adjustments to optimize results and maximize ROI
• Monitor local industry trends and competitor activities to develop responsive action strategies
• Collaborate with cross-functional teams to align marketing efforts with overall business objectives
• Provide regular reports on partnership performance and market insights to management

Job Requirements

• Proven experience in business development, marketing, or partnership management in the Taiwanese market
• Strong network of local KOLs and marketing channels in Taiwan
• Excellent communication and relationship-building skills
• Analytical mindset with ability to track performance metrics and optimize strategies
• Deep understanding of digital marketing trends and cryptocurrency industry
• Fluent in Mandarin and English, with Taiwanese dialect as a plus
• Self-motivated with ability to work independently in a fast-paced environment

Preferred Qualifications

• Previous experience in cryptocurrency or fintech industry
• Established relationships with financial or tech KOLs in Taiwan
• Experience with performance-based marketing and affiliate programs