Business Development at MEXC

Job Description

Key Responsibilities

• Identify and establish relationships with local KOLs, influencers, communities, projects, and other potential partners to promote MEXC in target markets.
• Act as the primary representative of MEXC to maintain strong, long-term relationships with KOLs and marketing channels.
• Execute KOL marketing strategies, monitor performance, and optimize campaigns to ensure maximum ROI.
• Track and analyze channel cooperation results, making data-driven adjustments to improve effectiveness.
• Stay updated on local industry trends, competitor activities, and market developments to inform strategic decisions.

Job Requirements

• Proven experience in KOL/influencer marketing, business development, or partnership management.
• Strong understanding of the local market dynamics in Canada, Australia, Brazil, Malaysia, or other English/Portuguese-speaking regions.
• Excellent communication and relationship-building skills to engage with KOLs and partners effectively.
• Analytical mindset with the ability to track performance metrics and optimize campaigns.
• Ability to work independently and adapt strategies based on market trends and competitor insights.
• Fluency in English or Portuguese (depending on the target market) is essential.

Preferred Qualifications

• Experience in the cryptocurrency or fintech industry.
• Existing network of KOLs or influencers in the target regions.
• Strong project management skills to handle multiple campaigns simultaneously.