Business Development at MEXC

Job Description

Key Responsibilities

• Develop, strengthen, and expand partnerships with KOLs and content channels through targeted outreach, relationship management, and collaborative strategy development.
• Actively promote brand policies and values across digital platforms, social media, and other engagement channels to build brand awareness and foster community growth.
• Identify and analyze market trends, consumer behavior patterns, and competitive landscapes to support data-driven business decisions and growth strategies.
• Design and execute campaigns to increase brand visibility, including content creation, influencer collaboration, and audience segmentation techniques.
• Monitor partnership performance metrics and provide regular reports to stakeholders, ensuring alignment with brand goals and business KPIs.
• Collaborate with cross-functional teams to develop brand positioning strategies and optimize marketing efforts for maximum impact.
• Stay updated on industry developments and competitor activities to maintain a competitive edge in the market.
• Develop and implement user acquisition strategies to expand brand reach and grow the customer base.
• Conduct competitor analysis and benchmarking to identify areas for improvement and innovation in brand strategies.
• Support the creation of content calendars and promotional plans that align with brand messaging and market objectives.

Job Requirements

• Proven experience in brand management, influencer marketing, or partnership development with a demonstrated track record of successful campaigns and collaborations.
• Strong understanding of digital marketing principles, including SEO, social media marketing, and content strategy, to effectively promote brand policies and increase visibility.
• Excellent communication and negotiation skills to build and maintain relationships with KOLs, influencers, and content channels.
• Ability to analyze market data and identify trends using tools such as Google Analytics, social media insights, and competitive intelligence platforms.
• Proficiency in creating and managing content calendars, promotional plans, and campaign strategies that align with brand messaging and business goals.
• Knowledge of brand positioning, audience segmentation, and user acquisition techniques to support growth initiatives.
• Strong analytical skills to evaluate partnership performance metrics and provide actionable insights for optimization.
• Ability to work independently and collaboratively with cross-functional teams to achieve business objectives.
• Excellent organizational skills to manage multiple projects simultaneously and meet deadlines.
• Proficiency in using marketing automation tools and CRM systems to track engagement and manage relationships effectively.
• Strong understanding of brand equity concepts and the ability to develop strategies that enhance brand value.
• Experience with data-driven decision making and the ability to translate market insights into actionable strategies.
• Knowledge of content creation and curation processes to support brand messaging and community engagement.
• Ability to conduct competitor analysis and benchmarking to identify market opportunities and gaps.
• Strong interpersonal skills to build trust and long-term relationships with stakeholders and partners.
• Proficiency in using analytics tools to measure campaign performance and ROI for brand initiatives.
• Experience with brand policy development and implementation to ensure consistency across all marketing channels.
• Ability to adapt to changing market conditions and adjust strategies accordingly to maintain brand relevance.
• Strong understanding of digital platforms and their role in brand promotion and user acquisition.
• Excellent problem-solving skills to address challenges in partnership development and market expansion.