Creative Marketing Strategist at ZOOMEX

Full Time 9 hours ago

Employment Information

Industry Development

Job level Entry Level

Salary $1,000 - $2,200 /hour

Experience 1 Year

Job type Full Time

Location Remote, Remote

Job Description

The Marketing Campaign Specialist will be responsible for developing innovative and engaging marketing ideas with high virality and user participation. This role focuses on identifying trending topics in crypto, internet culture, and social media, then transforming them into creative marketing campaigns. The specialist will design activity concepts, user interaction mechanisms, and social media hooks to drive engagement. Additionally, this position involves participating in large-scale campaign planning for sports partnerships, trading competitions, and online events. Continuous research on industry competitors, community trends, and innovative marketing cases is required. Collaboration with brand, social media, content, product, and regional teams is essential to foster creative development. The role also includes exploring new directions for community interaction and user engagement.

Key Responsibilities

Consistently generate marketing/campaign ideas with strong传播性 (virality) and user engagement
Identify trending topics in crypto, internet culture, and social media, converting them into marketing strategies
Design activity concepts, user interaction mechanisms, and social media hooks
Participate in creative planning for large campaigns including sports collaborations, trading competitions, and online events
Research industry competitors, community trends, and innovative marketing cases
Collaborate with brand, social media, content, product, and regional teams to drive creative孵化 (incubation)
Continuously explore new directions for community interaction and user engagement

Job Requirements

High sensitivity to internet culture, trends, and social media dynamics
Deep familiarity with platforms like X/Twitter, TikTok, Reddit, and Telegram
Strong intuition for "what content will go viral"
Creative thinking, curiosity, and strong internet awareness
Interest in crypto, Web3, sports, AI, and meme culture is a plus
Ability to quickly transform trends into marketing concepts
Excellent communication and collaboration skills
Open to fresh graduates

Preferred Qualifications

Experience in social media, content creation, event planning, or community management
Familiarity with crypto user culture and trading community ecosystems
Personal content accounts, meme accounts, or creator experience is advantageous

Benefits

Competitive global compensation and incentive mechanisms
Fast-paced work environment with top-tier industry teams
Flexible work arrangements and high degree of creative freedom
Core opportunities to participate in building a global brand

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AI Job Analysis

Intelligent Job Recommendations Based on Deep Learning

Ready for Analysis

Analyze Job Core Requirements

This role demands a unique blend of creativity, trend awareness, and strategic execution in the crypto and digital marketing space. The ideal candidate must bridge viral content creation with deep crypto/web3 cultural understanding.

Viral content intuition: Demonstrated ability to predict/create trending content across platforms like Twitter, TikTok, and Telegram
Crypto-cultural fluency: Deep understanding of crypto communities, meme culture, and trading ecosystems
Cross-functional collaboration: Experience working with product, brand, and regional teams to execute campaigns
Trend translation: Ability to rapidly convert internet trends into executable marketing concepts
Event conceptualization: Skills in designing engagement mechanisms for trading competitions and online events

Understand Employer Recruitment Intent

ZOOMEX, as a crypto platform, seeks to strengthen its brand presence through culturally-relevant, viral marketing. The hiring intent reveals three strategic priorities: 1) Capitalizing on meme culture and internet trends to attract younger crypto traders 2) Building community-driven engagement beyond traditional financial marketing 3) Creating shareable content that organically amplifies brand visibility in competitive Web3 space. The emphasis on sports collaborations suggests ambitions to crossover into mainstream entertainment verticals.

MyJob Interviewer Says

During interviews, I would prioritize evaluating the candidate's cultural embeddedness in crypto communities through behavioral questions about recent trends they've leveraged. Portfolio review of past viral content (even personal accounts) carries more weight than formal experience. For junior candidates, I'd test their instinct for viral hooks through hypothetical scenario exercises. The strongest candidates will demonstrate how their internet-native perspective can drive user acquisition costs down through organic sharing.

AI Matching Suggestions

To stand out for this Web3 marketing role, candidates should:

Showcase personal content accounts or case studies where you predicted/created viral trends (even small-scale)
Prepare 2-3 spec campaign concepts tailored to current crypto memes/trends
Highlight any experience moderating communities or creating content for Telegram/Discord
Demonstrate knowledge of ZOOMEX's existing campaigns and suggest improvements
Quantify past campaign performance in engagement metrics rather than just impressions