Director of Marketing at dappOS

Job Description

Key Responsibilities

• Develop and refine marketing strategies that align with company goals and market dynamics, ensuring they are tailored to the unique needs of the decentralized application space.
• Lead and manage a high-performance marketing team, including specialized departments such as digital marketing, social media operations, content creation, and community engagement, to maximize productivity and deliver results.
• Drive brand positioning and visibility by creating compelling brand narratives, managing brand messaging, and executing campaigns that reinforce dappOS's value proposition in the DApp market.
• Design and implement multi-channel marketing programs, encompassing online platforms (social media, SEO, content marketing), offline events, and strategic partnerships with industry stakeholders, to grow user base and enhance product penetration.
• Conduct in-depth market research and competitive analysis to identify opportunities, threats, and trends, using data-driven insights to inform marketing decisions and strategy development.
• Establish and maintain relationships with key partners including DApp developers, blockchain exchanges, media outlets, and industry influencers to foster collaboration and amplify brand exposure.
• Monitor and analyze marketing performance metrics, generate actionable reports, and continuously optimize strategies, budgets, and resource allocation to improve ROI and achieve business targets.
• Stay updated on emerging technologies, market trends, and regulatory developments in the blockchain industry to ensure marketing initiatives remain relevant and compliant.
• Collaborate with product teams to align marketing efforts with feature launches, user onboarding processes, and product lifecycle management.
• Develop and execute content marketing strategies, including thought leadership articles, case studies, and whitepapers, to educate the market and build credibility for dappOS.

Job Requirements

• Proven experience as a marketing leader in the blockchain or cryptocurrency industry, with a demonstrated track record of driving growth and brand awareness.
• Strong understanding of decentralized application ecosystems, blockchain technology fundamentals, and the competitive landscape of Web3 platforms.
• Excellent strategic thinking and analytical skills to design data-driven marketing campaigns and interpret market trends effectively.
• Fluency in digital marketing tools and platforms, including Google Analytics, social media management systems, and marketing automation software.
• Ability to manage cross-functional teams and collaborate with stakeholders across product, business development, and operations departments to achieve cohesive outcomes.
• Experience in managing budgets and allocating resources efficiently to maximize marketing impact while maintaining fiscal responsibility.
• Strong communication and presentation skills to convey marketing strategies, results, and recommendations to executive leadership and external partners.
• Knowledge of content creation best practices, including copywriting, video production, and graphic design, to support brand messaging and user engagement.
• Ability to develop and execute marketing plans for both B2B and B2C audiences, with a focus on attracting developers, users, and institutional partners in the DApp space.
• Excellent problem-solving skills to address challenges in market execution, brand positioning, and stakeholder engagement while maintaining high-quality standards.
• Proficiency in English for communication, documentation, and presentation, with additional language skills being a plus for global market expansion.
• Experience with marketing analytics and performance tracking to measure campaign effectiveness, user engagement, and market impact through KPIs and ROI metrics.
• Ability to adapt to fast-paced, evolving environments and stay ahead of industry changes to maintain a competitive edge in the DApp market.
• Strong leadership qualities to inspire and guide marketing teams, foster a culture of innovation, and ensure alignment with company vision and mission.
• Experience in managing public relations and media outreach to build brand credibility and maintain positive relationships with industry stakeholders.