Job Description:
Web3 Creator Ecosystem Expansion (Partnership) About this role: This position is primarily responsible for the end-to-end recruitment, operational retention, ecosystem collaboration, and strategy optimization of Web3 and cross-industry KOLs (Key Opinion Leaders) and live streamers for Gate Square. The goal is to build a highly active platform creator ecosystem and enhance the brand's industry influence. What you will do: 1. KOL & Streamer Expansion - Lead the recruitment and onboarding of KOLs and live streamers for Gate Square, focusing on verticals such as Web3, crypto trading, finance, stocks, and gaming. - Proactively identify high-quality creators through platforms like X (Twitter), YouTube, TikTok, Telegram, and Discord, and manage the entire process from initial contact to conversion. - Develop tailored collaboration and incentive strategies based on the unique characteristics of different KOLs/streamers to improve recruitment conversion rates. - Continuously expand industry resources and maintain a pool of high-quality KOLs, streamers, and partners. 2. KOL & Streamer Operations and Retention - Oversee the onboarding, rule training, and daily communication for new KOLs/streamers, encouraging consistent content posting and live streaming. - Provide content direction, activity participation, and traffic support recommendations based on performance data and content characteristics. - Maintain relationships with key KOLs/streamers, promptly addressing their needs to enhance engagement, retention, and collaboration depth. - Coordinate internal platform resources to match high-quality creators with traffic, events, exposure, and collaboration opportunities. 3. Industry Collaboration and Resource Expansion - Stay updated on Web3 industry trends, project parties, and community ecosystems to expand partnerships with projects, institutions, KOLs, and traders. - Participate in planning and executing AMAs, roundtables, themed live streams, and joint events, inviting industry guests to boost platform influence. - Collaborate with marketing, content, product, and community teams to drive key projects and resource partnerships. 4. Strategic Analysis and Feedback - Track core metrics such as KOL/streamer recruitment, onboarding, content posting, live streaming, and engagement to continuously optimize BD strategies. - Monitor competitor platforms' KOL/streamer ecosystems, recruitment methods, and incentive policies, providing regular industry and competitor insights. - Collect creator feedback to drive continuous improvements in products, operations, and incentive mechanisms.
Job Requirements:
- Industry & BD Experience - 1-3 years of BD/KOL expansion experience in Web3, exchanges, content platforms, communities, or related industries. - Priority given to candidates with existing Web3 KOLs, streamers, traders, project parties, or community resources. - Proven experience in KOL/streamer recruitment and collaboration, capable of independently managing the entire process from sourcing to conversion.
- Industry Knowledge & Resources - Familiarity with Web3 industry ecosystems and community culture, including major social channels like X (Twitter), Telegram, and Discord. - Strong interest in Web3, trading, and finance content, with the ability to quickly assess creator content quality and commercial value. - Established industry resources and networks to continuously expand new creators and partnerships.
- Communication & Business Skills - Strong communication, negotiation, and relationship management skills to build long-term collaborations with diverse KOLs/streamers. - Proactive outreach capabilities, not reliant on existing resources, to continuously identify and convert potential partners. - English proficiency in reading and writing; spoken English is a plus. Experience with overseas KOL/streamer expansion and cross-cultural communication is preferred.
- Results-Driven - Strong goal orientation and execution skills, measuring success by metrics like KOL/streamer growth, onboarding, engagement, and content output. - Project management skills to coordinate internal resources and expedite collaboration implementation. - Resilience under pressure, adaptable to fast-paced, high-frequency communication, and results-driven BD work.
- Prior exchange BD experience is acceptable, provided candidates are open to non-"base salary + commission" structures.
Bonus Qualifications:
- Experience in BD roles at exchanges, Web3 platforms, MCNs, or live streaming platforms.
- Experience expanding overseas KOLs/streamers.
- Established KOL/streamer resource pool.
- Experience managing overseas social media (e.g., X/Twitter) or personal industry influence.
- Experience planning and executing events, AMAs, roundtables, or live streams.
Benefits:
Bi-monthly paid leave, team-building activities, and exclusive company events. More benefits await your discovery.
