Job Description
The Academy Editor is responsible for creating and curating high-quality news content that aligns with the strategic goals of Binance News. This role requires proactive monitoring of market-moving news, industry developments, and company updates to ensure timely and relevant reporting. The Editor will also manage syndicated partner content, build and maintain relationships with external news content providers, and identify emerging trends within the cryptocurrency industry to develop in-depth stories. A key focus is expanding the platform's reach through the strategic use of owned, earned, and paid distribution channels, including email newsletters, push alerts, social media platforms, online communities, and affiliate networks. The Editor will produce a weekly newsletter that reaches thousands of users, while collaborating with product and business development teams to enhance the Binance News product and broaden coverage to include a diverse range of reputable publications. Additionally, the role involves tracking and analyzing key performance metrics to refine news strategies and improve user engagement and activation rates through content optimization.
Key Responsibilities
- Write and edit news articles with a focus on accuracy, clarity, and timeliness, particularly in response to market-moving events and industry shifts.
- Curate and publish syndicated partner content while maintaining editorial standards and building long-term relationships with content providers.
- Monitor cryptocurrency industry trends and market dynamics to identify trending topics for in-depth analysis and storytelling.
- Develop and execute strategies to expand news distribution across multiple channels, including email, push notifications, social media, and affiliate networks.
- Produce a weekly newsletter that delivers curated insights to a large audience, ensuring consistent quality and relevance.
- Collaborate with cross-functional teams to enhance the Binance News product and expand coverage to include a wide range of credible publications.
- Track and analyze user engagement metrics to evaluate the effectiveness of news content and identify opportunities for improvement.
- Optimize news strategies by leveraging data-driven insights to increase user activation and retention through content personalization.
- Stay updated on regulatory changes and industry developments to ensure compliance and maintain the integrity of published content.
- Contribute to the creation of editorial guidelines and content frameworks to support the growth of the Academy's educational initiatives.
Job Requirements
- Proven experience in news editing or content curation, preferably within the cryptocurrency or financial technology sector.
- Excellent writing and editing skills with a strong grasp of journalistic standards and SEO best practices.
- Ability to quickly research and verify information to ensure factual accuracy in news articles and updates.
- Strong understanding of digital marketing principles, including email campaigns, social media strategies, and affiliate partnerships.
- Proficiency in using analytics tools to track user engagement metrics and interpret data for strategic decision-making.
- Excellent communication skills to collaborate effectively with product, business development, and editorial teams.
- Knowledge of content management systems and publishing platforms to streamline content creation and distribution processes.
- Ability to work independently and manage multiple projects simultaneously while maintaining high-quality output.
- Strong attention to detail and a commitment to producing error-free, well-structured content for diverse audiences.
- Experience with content syndication and partnership management to ensure consistent and high-quality external content integration.
- Fluency in English and potentially other languages to support global content distribution and audience engagement.
- Understanding of cryptocurrency market dynamics and blockchain technology to provide context for in-depth stories and analysis.
- Ability to adapt to fast-paced environments and respond to breaking news with speed and precision.
- Experience with content calendar planning and editorial workflows to ensure timely delivery of news content.
- Knowledge of user behavior analytics to tailor content strategies for maximum engagement and conversion.
- Strong organizational skills to manage content creation, editing, and distribution across multiple platforms and channels.
- Ability to conduct competitor analysis and benchmark content performance to maintain a competitive edge in the news industry.
- Experience with content localization strategies to ensure relevance and accessibility for international audiences.
- Proficiency in using collaboration tools to work with cross-functional teams and stakeholders on content development projects.
