Event Planning at Bitget

Job Description

Key Responsibilities

• Develop and execute user operation strategies that are user-centric and data-driven, ensuring the effective decomposition, implementation, and control of operational plans.
• Design and launch user activities aimed at fostering self-dissemination, thereby increasing platform DAU and revenue through targeted engagement tactics.
• Conduct in-depth analysis of the exchange industry's gameplay, including user psychology, market needs, and behavioral patterns to inform operational decisions.
• Monitor competitor functions and market trends continuously, identify product differences, and provide actionable insights to maintain a competitive edge.
• Collect and analyze user feedback, behavior data, and market research to extract actionable requirements and improve product performance.
• Collaborate with cross-functional teams to align event strategies with business objectives and ensure seamless execution across platforms.
• Track and report on key performance indicators (KPIs) related to user growth, engagement, and revenue to support data-driven decision-making.
• Stay updated on regulatory changes and market developments in the CN region to ensure compliance and adapt strategies accordingly.

Job Requirements

• Proven experience in crypto or fintech operations, with a strong background in user acquisition, retention, and engagement strategies.
• Excellent analytical skills to interpret complex data sets, identify trends, and derive actionable insights for business improvement.
• Deep knowledge of the exchange industry, including user psychology, market dynamics, and competitive landscape analysis.
• Proficiency in competitor analysis tools and methodologies to evaluate product features, user behavior, and market positioning.
• Strong communication and collaboration abilities to work with teams across marketing, product, and business development functions.
• Ability to create and manage event calendars, coordinate with stakeholders, and ensure timely execution of campaigns.
• Experience with data visualization tools (e.g., Tableau, Power BI) to present findings and recommendations effectively.
• Excellent problem-solving skills to address challenges in user engagement, market competition, and operational efficiency.
• Fluency in English and Mandarin, with the ability to communicate complex ideas clearly to both technical and non-technical audiences.
• Ability to work in a fast-paced environment, adapt to changing priorities, and deliver results under tight deadlines.