Frontend Engineer at Y-MEX

Job Description

Key Responsibilities

• Develop and implement technical SEO strategies including architecture restructuring, HTML/CSS/JS optimization, URL logic, meta tags (TDK), robots/sitemap configuration, and page performance tuning
• Conduct comprehensive competitive analysis to identify gaps and create strategies to outperform competitors in search rankings
• Research industry keywords and implement strategic keyword placement, Schema markup, content optimization, internal linking, and site search logic adjustments
• Utilize tools like Google Search Console and SEMrush to analyze data, propose improvements, and report on progress and results
• Collaborate with product and backend teams to enhance website crawlability, indexability, usability, and relevance from an SEO perspective
• Stay updated with SEO algorithm changes from Google, Bing, and other search engines to maintain and improve site compatibility and ranking performance

Job Requirements

• Proficiency in HTML/CSS/JavaScript and at least one mainstream frontend framework
• Proven experience in systematic SEO projects with understanding of Google/Bing search principles and white-hat SEO strategies
• Ability to independently handle technical SEO aspects including canonical tags, structured data, heading tags, and site performance
• Strong English reading skills to follow and implement the latest SEO algorithm updates from Google and Bing
• Familiarity with WordPress, Vue, Next.js, Nuxt, ThinkPHP, or Laravel is preferred
• Experience in developing SEO tools (e.g., batch TDK generators, site audit scripts) is a plus

Benefits