General Manager at Bitget

Job Title

Job Description

Key Responsibilities

• Execute SEO strategies for multilingual, international, and large-scale websites to improve search rankings and user traffic.
• Monitor and analyze overall traffic, conversion rates, and user engagement metrics for SEO-managed sites.
• Conduct Website SEO diagnosis to identify technical issues, content gaps, and structural inefficiencies.
• Perform in-depth traffic data analysis, keyword research, and user behavior analysis to inform optimization decisions.
• Develop and implement targeted SEO strategies based on data insights to maximize search visibility and conversion.
• Provide optimization recommendations for website content, architecture, and code to enhance performance.
• Collaborate with production, research, content, and operations teams to execute SEO strategies effectively.
• Stay updated on SEO trends, algorithm changes, and industry best practices to maintain competitive edge.
• Prepare detailed reports on SEO performance, including traffic sources, keyword rankings, and conversion analysis.
• Optimize website structure, meta tags, and landing pages to improve crawlability and user experience.

Job Requirements

• Proven experience in SEO optimization for large-scale, multilingual, or international websites (minimum 3 years).
• Strong understanding of on-page and off-page SEO techniques, including keyword research, content optimization, and backlink strategies.
• Proficiency in SEO tools such as Google Analytics, Ahrefs, SEMrush, and Screaming Frog for data analysis and site audits.
• Excellent analytical skills to interpret traffic data, user behavior, and conversion metrics effectively.
• Ability to develop and execute comprehensive SEO strategies that align with business goals.
• Knowledge of website architecture, HTML, and coding practices to implement technical optimizations.
• Excellent communication and collaboration skills to work with cross-functional teams.
• Proficiency in multiple languages (e.g., English, Spanish, French) for content optimization and international SEO.
• Strong problem-solving abilities to address technical issues and improve website performance.
• Attention to detail and ability to manage multiple projects simultaneously in a fast-paced environment.
• Preferred qualifications: Certification in SEO (e.g., Google Analytics, Moz), experience with international SEO, and familiarity with content management systems (e.g., WordPress, Drupal).