Growth Manager at IOTA

Job Description

Key Responsibilities

• Develop and implement data-driven strategies for ecosystem growth, including identifying target market segments and tailoring approaches for user and developer acquisition and retention.
• Conduct in-depth market segmentation analysis to prioritize regions and industries, creating customized marketing plans to promote IOTA and Shimmer's EVM networks effectively.
• Design and execute integrated marketing campaigns across digital and physical channels, incorporating localized events, webinars, roundtables, sponsorships, and incentive programs to maximize reach.
• Utilize advanced analytics tools to track KPIs such as user growth metrics, campaign ROI, and community engagement rates, while continuously refining strategies based on real-time data insights.
• Monitor competitive landscapes and market trends to identify emerging opportunities, positioning IOTA and Shimmer as industry leaders through proactive adaptation and innovation.
• Oversee event lifecycle management from planning to post-event evaluation, ensuring alignment with growth goals and delivering actionable insights for future campaigns.
• Build and maintain strategic partnerships with industry stakeholders, organizations, and influencers to amplify marketing efforts and create co-promotion opportunities.
• Lead brand awareness initiatives through content creation, storytelling, and community engagement, fostering trust and adoption among users and developers.
• Collaborate with product and engineering teams to align marketing strategies with technological advancements, ensuring messaging reflects platform capabilities.
• Develop and maintain a comprehensive growth roadmap, balancing short-term objectives with long-term vision to achieve sustainable ecosystem development.

Job Requirements

• Proven experience in Web3 ecosystem growth, with a track record of driving user and developer adoption for blockchain platforms or DeFi projects.
• Strong analytical skills to interpret data from tools like Google Analytics, Mixpanel, or blockchain explorers, and translate insights into actionable strategies.
• Expertise in market research methodologies, including competitive analysis, customer segmentation, and trend forecasting for the crypto and Web3 space.
• Fluency in creating and managing multi-channel marketing campaigns, with experience in both digital marketing (SEO, social media, content marketing) and traditional outreach.
• Excellent communication and relationship-building abilities to engage with diverse stakeholders, including developers, investors, and community members.
• Ability to develop scalable processes for campaign execution, ensuring consistency and efficiency across global markets and local communities.
• Knowledge of EVM networks and blockchain infrastructure, with understanding of how to position projects for mainstream adoption.
• Strong organizational skills to manage multiple initiatives simultaneously, prioritizing tasks based on impact and urgency.
• Proficiency in data visualization tools (e.g., Tableau, Power BI) to present insights to stakeholders and teams effectively.
• Experience with community management platforms (e.g., Discord, Telegram) and tools for tracking user engagement and feedback.
• Ability to create compelling content for marketing campaigns, including whitepapers, case studies, and educational materials for target audiences.
• Excellent problem-solving skills to address challenges in market expansion, such as low adoption rates or limited user engagement.
• Knowledge of regulatory environments in target regions to ensure compliance while promoting growth initiatives.
• Ability to collaborate with cross-functional teams, including product, engineering, and legal, to align growth strategies with business goals.
• Strong leadership skills to mentor junior team members and drive results in a fast-paced, dynamic environment.

Qualifications

• Minimum of 3-5 years of experience in marketing, growth hacking, or blockchain ecosystem development.
• Proven success in driving user growth for decentralized platforms, with measurable outcomes in metrics like DAU, MAU, or transaction volume.
• Advanced understanding of Web3 technologies, including blockchain protocols, smart contracts, and EVM networks.
• Fluency in multiple languages (e.g., English, Mandarin, Spanish) to effectively engage with global and regional markets.
• Experience with community building in crypto spaces, including managing online communities and fostering developer ecosystems.
• Strong background in data analysis and interpretation, with experience in using tools like SQL, Python, or Google Sheets for campaign tracking.
• Excellent communication skills, both written and verbal, to present strategies to stakeholders and collaborate with teams.
• Ability to work independently and as part of a team, with flexibility to adapt to changing priorities in a fast-paced environment.
• Knowledge of marketing automation tools (e.g., HubSpot, Mailchimp) to streamline outreach and engagement efforts.
• Understanding of SEO and content marketing strategies to improve visibility and attract organic traffic to projects.
• Experience with influencer marketing and partnership development in the crypto industry.
• Strong project management skills to coordinate campaigns, events, and stakeholder interactions effectively.
• Ability to create and execute A/B testing strategies to optimize marketing content and campaign performance.
• Knowledge of customer journey mapping and user onboarding processes for Web3 platforms.
• Excellent time management skills to meet deadlines while maintaining high-quality output across multiple initiatives.