Job Description
The Web3 Growth Manager (all genders) is responsible for driving ecosystem expansion for IOTA and Shimmer, with a focus on strategic planning, market analysis, and campaign execution. This role requires developing scalable frameworks to identify target audiences, optimize user and developer acquisition, and sustain long-term engagement. The candidate will work closely with cross-functional teams to align growth initiatives with business objectives, ensuring measurable impact across both on-chain and off-chain activities.
Key Responsibilities
- Develop and implement data-driven strategies for ecosystem growth, including identifying target market segments and tailoring approaches for user and developer acquisition and retention.
- Conduct in-depth market segmentation analysis to prioritize regions and industries, creating customized marketing plans to promote IOTA and Shimmer's EVM networks effectively.
- Design and execute integrated marketing campaigns across digital and physical channels, incorporating localized events, webinars, roundtables, sponsorships, and incentive programs to maximize reach.
- Utilize advanced analytics tools to track KPIs such as user growth metrics, campaign ROI, and community engagement rates, while continuously refining strategies based on real-time data insights.
- Monitor competitive landscapes and market trends to identify emerging opportunities, positioning IOTA and Shimmer as industry leaders through proactive adaptation and innovation.
- Oversee event lifecycle management from planning to post-event evaluation, ensuring alignment with growth goals and delivering actionable insights for future campaigns.
- Build and maintain strategic partnerships with industry stakeholders, organizations, and influencers to amplify marketing efforts and create co-promotion opportunities.
- Lead brand awareness initiatives through content creation, storytelling, and community engagement, fostering trust and adoption among users and developers.
- Collaborate with product and engineering teams to align marketing strategies with technological advancements, ensuring messaging reflects platform capabilities.
- Develop and maintain a comprehensive growth roadmap, balancing short-term objectives with long-term vision to achieve sustainable ecosystem development.
Job Requirements
- Proven experience in Web3 ecosystem growth, with a track record of driving user and developer adoption for blockchain platforms or DeFi projects.
- Strong analytical skills to interpret data from tools like Google Analytics, Mixpanel, or blockchain explorers, and translate insights into actionable strategies.
- Expertise in market research methodologies, including competitive analysis, customer segmentation, and trend forecasting for the crypto and Web3 space.
- Fluency in creating and managing multi-channel marketing campaigns, with experience in both digital marketing (SEO, social media, content marketing) and traditional outreach.
- Excellent communication and relationship-building abilities to engage with diverse stakeholders, including developers, investors, and community members.
- Ability to develop scalable processes for campaign execution, ensuring consistency and efficiency across global markets and local communities.
- Knowledge of EVM networks and blockchain infrastructure, with understanding of how to position projects for mainstream adoption.
- Strong organizational skills to manage multiple initiatives simultaneously, prioritizing tasks based on impact and urgency.
- Proficiency in data visualization tools (e.g., Tableau, Power BI) to present insights to stakeholders and teams effectively.
- Experience with community management platforms (e.g., Discord, Telegram) and tools for tracking user engagement and feedback.
- Ability to create compelling content for marketing campaigns, including whitepapers, case studies, and educational materials for target audiences.
- Excellent problem-solving skills to address challenges in market expansion, such as low adoption rates or limited user engagement.
- Knowledge of regulatory environments in target regions to ensure compliance while promoting growth initiatives.
- Ability to collaborate with cross-functional teams, including product, engineering, and legal, to align growth strategies with business goals.
- Strong leadership skills to mentor junior team members and drive results in a fast-paced, dynamic environment.
Qualifications
- Minimum of 3-5 years of experience in marketing, growth hacking, or blockchain ecosystem development.
- Proven success in driving user growth for decentralized platforms, with measurable outcomes in metrics like DAU, MAU, or transaction volume.
- Advanced understanding of Web3 technologies, including blockchain protocols, smart contracts, and EVM networks.
- Fluency in multiple languages (e.g., English, Mandarin, Spanish) to effectively engage with global and regional markets.
- Experience with community building in crypto spaces, including managing online communities and fostering developer ecosystems.
- Strong background in data analysis and interpretation, with experience in using tools like SQL, Python, or Google Sheets for campaign tracking.
- Excellent communication skills, both written and verbal, to present strategies to stakeholders and collaborate with teams.
- Ability to work independently and as part of a team, with flexibility to adapt to changing priorities in a fast-paced environment.
- Knowledge of marketing automation tools (e.g., HubSpot, Mailchimp) to streamline outreach and engagement efforts.
- Understanding of SEO and content marketing strategies to improve visibility and attract organic traffic to projects.
- Experience with influencer marketing and partnership development in the crypto industry.
- Strong project management skills to coordinate campaigns, events, and stakeholder interactions effectively.
- Ability to create and execute A/B testing strategies to optimize marketing content and campaign performance.
- Knowledge of customer journey mapping and user onboarding processes for Web3 platforms.
- Excellent time management skills to meet deadlines while maintaining high-quality output across multiple initiatives.
