Growth Manager at Gabby World

Job Description

Key Responsibilities

• Expand Gabby World's marketing efforts into new channels, including social media, content marketing, and influencer collaborations, to increase brand visibility and customer engagement.
• Develop and implement a comprehensive digital lead acquisition and retention strategy in collaboration with the Product team to drive sustainable growth and improve customer conversion rates.
• Conduct market research and data analysis to identify trends and opportunities, then ideate, test, and iterate on marketing strategies to optimize audience growth and engagement.
• Lead the foundation, growth, and optimization of Gabby World's Pal Program, ensuring it aligns with the company's community-building goals and enhances user loyalty.
• Identify, seek, and maintain strong relationships with new and existing business partners, KOLs, and communities in the region to foster collaboration and expand market reach.
• Organize meetups and conferences to strengthen brand presence, engage with stakeholders, and build meaningful connections with the target audience.
• Continuously test new ideas and explore innovative approaches to marketing, ensuring the company stays ahead of industry developments and adapts to changing consumer behaviors.

Job Requirements

• Proven experience in marketing strategy development and execution, with a focus on digital channels and lead generation.
• Strong analytical skills to evaluate market data, identify trends, and make data-driven decisions to optimize marketing outcomes.
• Excellent communication and relationship-building abilities to collaborate with cross-functional teams and establish partnerships with KOLs and communities.
• Ability to lead and manage marketing initiatives, including the Pal Program, from concept to implementation, ensuring measurable results and continuous improvement.
• Proficiency in organizing and executing events, such as meetups and conferences, to enhance brand visibility and engage with stakeholders effectively.
• Knowledge of current marketing trends, technologies, and best practices to stay innovative and adapt to evolving market demands.
• Strong organizational skills to manage multiple projects simultaneously, meet deadlines, and maintain a high level of productivity.
• Ability to work independently and as part of a team, with a proactive approach to problem-solving and a commitment to exceeding business goals.
• Excellent written and verbal communication skills to create compelling marketing content and present ideas to stakeholders and leadership.
• Proficiency in using marketing tools and platforms, including CRM systems, analytics software, and social media management tools, to streamline processes and improve efficiency.