Job Description
We are looking for a talented Marketing Specialist to develop and execute strategic marketing campaigns that drive user acquisition and retention. This role requires a deep understanding of target audience identification, creative direction, and performance analysis to effectively communicate our protocol's value proposition.
Key Responsibilities
- Develop and execute marketing campaigns focusing on target audience identification, creative direction, copywriting, and performance reporting.
- Translate features and use cases into audience-specific benefits that clearly articulate the protocol's value proposition and differentiate it from competitors.
- Collaborate with product and engineering teams to refine user onboarding and retention strategies based on data-driven insights.
- Foster an engaged user community in collaboration with community managers.
- Leverage partnerships with protocols, chains, and dApps to drive growth through co-marketing and ecosystem initiatives.
- Analyze user behavior and feedback to continuously improve acquisition and retention efforts.
- Track and report key growth metrics to measure success against goals.
Job Requirements
- Proven experience in marketing, preferably in blockchain or tech industry
- Strong understanding of digital marketing strategies and analytics
- Excellent communication and copywriting skills
- Ability to translate technical features into compelling user benefits
- Experience with community building and engagement strategies
- Data-driven mindset with strong analytical skills
- Ability to collaborate effectively with cross-functional teams
