Head of Operations at Bitget

Title

Job Description

Key Responsibilities

• Develop and execute comprehensive event planning strategies based on platform features, user preferences, and market dynamics, with a focus on achieving measurable KPIs like new user acquisition, engagement rates, and transaction volume growth.
• Oversee the implementation of marketing activities, ensuring consistency in brand messaging and alignment with overall business goals. This includes coordinating with design, product, and R&D teams to refine activity concepts and deliverables.
• Monitor and analyze activity performance data to identify trends, optimize campaign iterations, and address operational inefficiencies. Utilize data-driven insights to improve user retention and conversion rates.
• Conduct competitive analysis to benchmark industry best practices, refine activity templates, and enhance the effectiveness of marketing initiatives. Stay updated on market changes to adapt strategies accordingly.
• Collaborate with regional teams to ensure localized execution of campaigns while maintaining brand consistency across platforms. Provide strategic guidance for scaling operations in the Japanese market.

Job Requirements

• Proven experience in operational management within the crypto industry, with a strong background in platforms such as Binance, OKX, or Bybit. Demonstrated success in driving user growth and transaction volume through marketing campaigns.
• Excellent analytical skills with expertise in data statistics and operational analysis. Proficient in using tools like Google Analytics, SQL, or Excel to interpret data and make informed decisions.
• Strong understanding of Japanese market dynamics, including cultural nuances, regulatory environment, and user behavior patterns. Ability to develop localized strategies that resonate with Japanese audiences.
• Leadership experience in managing cross-functional teams, with a track record of coordinating design, product, and R&D efforts to deliver successful marketing campaigns.
• Excellent communication and collaboration skills, with the ability to present insights to stakeholders and align teams on strategic objectives. Proficiency in Japanese language is a plus.
• Ability to work in a fast-paced, dynamic environment with a focus on continuous improvement and innovation. Strong problem-solving skills to address challenges in event execution and user engagement.
• Minimum of 5 years of experience in marketing operations, preferably in the fintech or crypto sector. Bachelor's degree in marketing, business, or related field is required.