Job Description
As a key member of the product growth team, you will be responsible for driving viral growth strategies to maximize the product's visibility and user engagement within target communities. This role requires a deep understanding of digital marketing principles and a creative mindset to develop innovative approaches that align with the company's overall business objectives. You will work closely with cross-functional teams to identify and implement growth opportunities across multiple platforms, ensuring consistent brand messaging and community building efforts.
Key Responsibilities
- Develop and execute comprehensive viral marketing campaigns to increase product awareness and adoption rates, focusing on social media engagement metrics and community-driven growth strategies
- Design narrative frameworks and content calendars for pre-launch marketing, including social media storytelling, influencer collaborations, and user-generated content initiatives
- Coordinate market value management activities through strategic partnerships, PR outreach, and reputation management techniques to establish product credibility
- Identify and cultivate high-potential talent for the operations team, including recruitment, onboarding, and performance evaluation processes
- Monitor and analyze social media performance data across platforms like Twitter and Discord to optimize marketing strategies and improve user engagement
- Collaborate with product development teams to ensure marketing initiatives align with core product features and user experience design principles
- Implement and manage community engagement programs to foster brand loyalty and user retention within target demographics
- Stay updated on industry trends and competitor activities to maintain a competitive edge in the Gamefi ecosystem
Job Requirements
- Proven experience in product marketing or growth hacking, with a successful track record of driving viral growth for digital products
- Expertise in social media platform operations, including advanced knowledge of Twitter, Discord, and other Web3 community tools
- Strong understanding of Gamefi concepts, blockchain technology, and decentralized applications (dApps) ecosystems
- Excellent analytical skills with the ability to interpret marketing data and derive actionable insights for strategy optimization
- Proficiency in content creation and curation, including copywriting, graphic design, and video production for digital campaigns
- Ability to develop and execute multi-channel marketing strategies that integrate social media, influencer marketing, and community engagement tactics
- Experience with market value management frameworks, including pricing strategies, brand positioning, and reputation management techniques
- Strong interpersonal skills with the ability to build relationships with stakeholders, partners, and community members
- Excellent communication skills, both written and verbal, to effectively convey marketing strategies and campaign results to cross-functional teams
- Ability to work independently and collaboratively in fast-paced, dynamic environments with evolving project requirements
