Job Description
This role is responsible for leading the company's brand marketing, public relations, and commercialization strategies to drive user growth and revenue. The ideal candidate will leverage data-driven insights to optimize product and user operations while fostering strategic partnerships.
Key Responsibilities
- Fully responsible for the company's brand marketing and public relations affairs.
- Develop and implement company growth and commercialization strategies to ensure the achievement of user base and revenue targets.
- Utilize various analytical and evaluation methods to gain a deep understanding of industry trends and user needs, transform this information into practical and feasible product and user operation strategies, and collaborate with internal and external resources to promote the achievement of goals.
- Explore business scenarios, control key nodes of user conversion, and continuously optimize various aspects such as new user conversion, retention of active users, and recall of lost users.
- Establish a data system related to growth, products, and users, precipitate core methodologies, and drive continuous optimization of growth, user, and product strategies through rapid experimentation and iteration.
- Responsible for formulating and implementing third-party ecological strategies, establishing and maintaining strategic relationships with partners.
Job Requirements
- Proven experience in brand marketing, PR, and growth strategy implementation.
- Strong analytical skills with the ability to translate data into actionable strategies.
- Experience in user acquisition, retention, and recall optimization.
- Ability to build and maintain strategic partnerships with third-party entities.
- Excellent collaboration skills to work with cross-functional teams and external partners.
- Experience in establishing data systems and methodologies for continuous optimization.