Job Description:

Laguna Network is a startup backed by Liminal (formerly Menyala), a Temasek-founded venture creation group based in Singapore, and Animoca Brands. We’re redefining how people shop and invest by merging everyday spending with wealth-building. Users earn crypto, stablecoins, and tokenized assets as cashback on purchases – no wallet or deposit required. Just shop, and start accumulating digital assets.

We’ve already partnered with global brands and leading Web3 ecosystems, and we’re scaling fast across platforms and regions in Asia and beyond. This is your chance to join an early-stage, high-growth team where your ideas can make an immediate impact.

In this role, you’ll have space to be bold and creative, while owning results and driving impact across multiple channels.

Manage and execute Laguna’s content calendar across X, Instagram, TikTok, and Telegram (expanding to Threads and LINE).
Create social posts, email campaigns, ad copy, and video scripts; design supporting assets in Canva/Figma as needed.
Work closely with the Marketing Lead, providing support on campaigns, content, and other marketing initiatives as needed.
Collaborate with designers and external agencies to ship assets and paid campaigns on time.
Balance creative freedom across channels with alignment to Laguna’s brand voice and goals.
Own performance metrics: track GA4, UTM, and platform analytics; deliver weekly reports with insights and recommendations.
Stay ahead of e-commerce and digital marketing trends to inspire new ideas and campaign optimizations.

Applicants who also share a brief growth plan for Laguna will be prioritized for interviews.

Job Requirements:

We want someone who is not just an executor, but a thinker and builder.

Bachelor’s degree in Marketing, Communications, Journalism, or related.
2+ years of experience in marketing, content, or e-commerce; agency experience a strong plus.
Native-level English writing skills, with the ability to adapt tone and style across different platforms while staying strategic.
Hands-on experience with GA4 and other analytics tools; comfortable tracking, interpreting, and reporting performance metrics.
Based in GMT+8 or comfortable working APAC hours; familiarity with SEA is a big plus.
Skilled in Canva/Figma; bonus if you have video or other creative skills.
Passionate, resourceful, and fast – comfortable taking initiative and working with minimal guidance.
Background in e-commerce or digital retail strongly preferred; Crypto/ Web3 familiarity a plus.

Benefits:

Shape the voice and marketing engine of a product that’s redefining shopping and investing.
Work at the intersection of e-commerce/ Web2 and Web3 innovation.
Be part of a lean, global remote team backed by Animoca Brands and Temasek’s venture studio Liminal (formerly Menyala).
Take on big challenges, grow fast, and carve out your path to Content Lead or Marketing Manager.

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AI Job Analysis

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Analyze Job Core Requirements

This Marketing Associate role at Laguna Network requires a blend of strategic thinking, creative execution, and technical skills in digital marketing and analytics. Candidates must demonstrate hands-on experience in managing social media content, tracking performance metrics, and collaborating in a fast-paced startup environment.

Experience in marketing, content creation, or e-commerce with a focus on digital channels.
Native-level English writing skills and ability to adapt tone across platforms like X, Instagram, and TikTok.
Proficiency in analytics tools such as GA4 and experience with performance tracking and reporting.
Skill in using creative tools like Canva or Figma for designing assets, along with e-commerce or digital retail background.
Initiative, resourcefulness, and passion for Web3 and digital innovation to thrive in a remote, global team.

Understand Employer Recruitment Intent

Laguna Network, as a high-growth startup backed by Liminal and Animoca Brands, is seeking a Marketing Associate to drive its Web3 and e-commerce integration strategy. The employer's intent is to find a thinker and builder who can contribute to shaping the brand voice and executing impactful campaigns in a rapidly expanding market. By emphasizing skills in social media management, analytics, and content creation, they aim to attract candidates who can innovate, take ownership, and align with their vision of merging everyday spending with crypto assets. This role underscores a need for strategic input, as applicants are prioritized for interviews if they share a growth plan, indicating a desire for proactive problem-solvers who can help scale operations across Asia and beyond.

MyJob Interviewer Says

Interviewers at Laguna Network would prioritize candidates who showcase a balance of creative flair and analytical rigor, with a proven track record in digital marketing. They seek individuals who can demonstrate adaptability across multiple platforms, strong English communication skills, and the ability to work independently in a lean team. Key areas to assess include understanding of GA4 analytics, experience with content creation tools, and strategic thinking around Web3 trends. Candidates should be prepared to discuss how they've handled performance metrics and collaborated with agencies or designers, as this reflects the startup's fast-paced, innovative culture and need for results-driven contributions.

AI Matching Suggestions

For job seekers targeting this role at Laguna Network, tailor your application to highlight skills in digital marketing, analytics, and creative content to align with the company's Web3 focus and high-growth trajectory. Emphasize any experience in e-commerce or crypto to stand out, and prepare examples of past campaigns or metrics you've managed.

Customize your resume and cover letter to include specific projects involving social media management or GA4 analytics, showing direct relevance to Laguna's channels like X and TikTok.
Research Laguna's brand and Web3 initiatives, and in your cover letter, propose innovative ideas for content or growth that build on their mission of merging shopping with crypto.
Include examples of your work in Canva or Figma, and quantify achievements, such as metrics from campaigns you've executed, to demonstrate impact.
Prepare for interviews by discussing your familiarity with SEA markets and APAC hours, and be ready to explain how you stay updated on e-commerce trends to inspire new strategies for Laguna.

Marketing Associate at Laguna Network

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Marketing Associate at Laguna Network

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