Marketing Associate at Blockformer

Job Description

Key Responsibilities

• Develop and implement creative social media content calendars, including images, carousels, and videos, to align with brand goals and audience preferences.
• Write compelling articles, news updates, and blog posts for the company's website to support content marketing initiatives and drive traffic.
• Engage with followers by responding to comments, messages, and inquiries across social media platforms, ensuring a positive brand image and community interaction.
• Track and analyze social media performance metrics using tools like Google Analytics, Hootsuite, or Sprout Social, and provide detailed reports to stakeholders.
• Conduct ongoing research on cryptocurrency market developments, including price trends, regulatory updates, and industry news, to inform content and strategy.
• Collaborate with cross-functional teams, such as marketing and product development, to create cohesive messaging and campaigns.
• Stay informed about emerging platforms and technologies in the digital marketing space to adapt strategies and maintain competitiveness.
• Optimize content for search engines and user engagement by incorporating relevant keywords, hashtags, and multimedia elements.
• Monitor competitor activities and market trends to identify opportunities for content innovation and audience growth.
• Ensure compliance with platform guidelines and brand policies while maintaining a professional and ethical online presence.

Job Requirements

• Proven experience in social media management, preferably within the cryptocurrency or fintech industry, with a demonstrated track record of increasing engagement and follower growth.
• Excellent written and verbal communication skills, with the ability to craft persuasive content for diverse audiences and platforms.
• Strong analytical skills to interpret data, identify patterns, and make data-driven decisions to improve social media performance.
• Proficiency in content creation tools (e.g., Canva, Adobe Premiere) and video editing software to produce high-quality visual content.
• Knowledge of cryptocurrency market fundamentals, including blockchain technology, digital assets, and regulatory frameworks.
• Ability to work independently and manage multiple projects simultaneously while maintaining attention to detail and meeting deadlines.
• Experience with SEO best practices and content optimization techniques to maximize online visibility and audience reach.
• Fluency in English and at least one additional language (e.g., Chinese, Spanish) is preferred for global audience engagement.
• Understanding of social media advertising platforms (e.g., Meta Ads, Google Ads) and budget management for paid campaigns.
• Strong organizational skills to manage content workflows, track campaign performance, and maintain brand consistency across channels.
• Ability to adapt to fast-paced environments and stay updated with evolving trends in the cryptocurrency and digital marketing sectors.
• Excellent time management and multitasking abilities to handle content creation, community management, and data analysis tasks efficiently.
• Basic understanding of graphic design principles and video production to contribute to content creation without requiring external resources.
• Experience with social media analytics tools (e.g., Facebook Insights, Twitter Analytics) to measure campaign effectiveness and ROI.
• Collaborative mindset to work with marketing teams, developers, and customer support to align content with business objectives.