Marketing Associate at LTP

Job Description

Key Responsibilities

• Public Relations (PR): Develop and maintain media relations with industry-specific journalists, editors, and influencers to secure press coverage.
• Press Releases & Media Pitches: Write and distribute press releases, media pitches, and newsletters to promote company news, product launches, and key events.
• Reputation Management: Manage the company’s reputation through consistent messaging and engagement with media outlets.
• Content Creation: Oversee and produce high-quality content including blog posts, social media posts, whitepapers, webinars, AMAs, videos, and infographics.
• Brand Consistency: Ensure all content aligns with the brand voice and messaging.
• Social Media Management: Grow and manage the company’s social media presence, engaging with institutions, communities, industry associations, and targeted influencers.
• SEO and SEM: Implement SEO strategies to boost organic traffic and manage SEM campaigns to drive targeted traffic and conversions.
• Strategy Development: Create and implement digital marketing strategies to meet business goals, identifying target audiences and developing targeted marketing campaigns.
• Campaign Management: Plan and execute digital campaigns across various channels (social media, events, emails, search engines), analyzing and optimizing performance.
• Analytics and Reporting: Track and report on key performance metrics, providing insights and recommendations for improvement.
• Collaboration: Coordinate with sales, product, and operation teams, and manage relationships with external partners, agencies, and vendors.

Job Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• Proven experience in PR, digital marketing, content creation, and social media management.
• Strong writing and editing skills with the ability to craft compelling press releases and marketing content.
• Experience with SEO, SEM, and digital campaign management.
• Proficiency in analytics tools to track and report on campaign performance.
• Excellent communication and interpersonal skills for collaboration with internal teams and external partners.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Creative thinker with a strategic mindset and problem-solving abilities.

Preferred Qualifications

• Experience in the industry relevant to the company’s focus.
• Familiarity with graphic design tools and video editing software.
• Certifications in digital marketing, SEO, or related fields.