Marketing Consultant at ChainCatcher

Job Description

Key Responsibilities

• Develop and maintain industry KA clients by creating personalized marketing strategies to enhance client engagement and retention.
• Deeply understand the Web3 industry ecosystem, including blockchain technology, decentralized applications, and NFTs, to design products and services that meet the evolving needs of key clients.
• Conduct comprehensive market research to identify new customer segments and opportunities, ensuring alignment with the company's growth targets.
• Collaborate with internal teams to refine marketing campaigns, optimize digital channels, and measure ROI through data-driven insights.
• Provide timely feedback on industry developments, competitor activities, and client preferences to inform strategic decisions and improve service delivery.
• Lead the creation of content and messaging that resonates with target audiences, while maintaining brand consistency across all platforms.
• Monitor and analyze performance metrics to assess the effectiveness of marketing efforts and recommend improvements for future initiatives.
• Build and nurture relationships with stakeholders in the Web3 space, including partners, investors, and influencers, to strengthen the company's market presence.
• Stay updated on emerging trends and technologies within the Web3 industry to ensure the company remains competitive and innovative.
• Support the development of new business opportunities by identifying potential clients and proposing scalable marketing solutions.

Job Requirements

• Proven experience as a marketing professional in the Web3 or related industries, with a strong track record of client acquisition and retention.
• Excellent understanding of data and media product forms, including their value propositions and competitive advantages, to deliver impactful marketing strategies.
• Strong analytical skills to interpret market data, identify trends, and translate insights into actionable business recommendations.
• Ability to mine client demand effectively through in-depth research and engagement, ensuring alignment with both client goals and company objectives.
• Excellent communication and interpersonal skills to build trust with clients, collaborate with teams, and present complex ideas clearly.
• Proficiency in digital marketing tools and platforms, including social media, email marketing, and analytics software, to execute campaigns efficiently.
• Knowledge of SEO, content marketing, and influencer partnerships to enhance brand visibility and customer reach in the Web3 space.
• Ability to work independently and as part of a team, with a proactive approach to problem-solving and continuous improvement.
• Strong organizational skills to manage multiple projects simultaneously, meet deadlines, and maintain high standards of work quality.
• Excellent time management and adaptability to thrive in a fast-paced, dynamic environment where priorities may shift rapidly.
• Fluency in English, with additional language skills preferred, to communicate effectively with global clients and stakeholders.
• Minimum of 5 years of experience in marketing, with a focus on client management and industry-specific expertise in Web3 or blockchain.
• Advanced understanding of customer relationship management (CRM) systems to track interactions, analyze client behavior, and improve service delivery.
• Ability to develop and present compelling business cases to secure budget approvals and align marketing initiatives with organizational goals.
• Strong ethical standards and confidentiality awareness to handle sensitive client information and maintain trust in professional interactions.