Marketing Lead at RISC Zero

Job Description

Key Responsibilities

• Develop and implement a comprehensive marketing strategy for the company that aligns with our overall business goals and growth ambitions.
• Translate our complex product offerings into clear, compelling marketing messages that resonate with our target audience and distinguish our brand in the market.
• Lead all aspects of the marketing mix, including but not limited to digital marketing, event planning, and PR initiatives, ensuring a consistent and cohesive brand presence across all channels.
• Work closely with the sales and product teams to align strategies, integrate marketing activities into the sales process, and leverage product developments for growth opportunities.
• Regularly analyze market trends and competitors to adjust marketing strategy as needed, ensuring our approach remains effective and relevant.
• Define and track key KPIs to measure the success of marketing activities, making data-driven decisions to optimize campaigns and allocate resources effectively.

Job Requirements

• Proven experience in strategic marketing planning and execution, with a track record of driving business growth through innovative campaigns.
• Excellent communication skills to craft persuasive messaging that aligns with brand identity and customer needs.
• Strong analytical capabilities to evaluate market data, competitor activity, and campaign performance using tools like Google Analytics, SEMrush, or CRM platforms.
• Ability to coordinate cross-functional teams, including sales, product, and operations, to ensure seamless strategy integration and execution.
• Proficiency in managing digital marketing channels (SEO, SEM, social media, email marketing) and event-based initiatives to maximize brand exposure.
• Experience with PR strategies to enhance brand visibility and reputation through media relations, content creation, and public engagement.
• Skilled in identifying and prioritizing KPIs to assess marketing effectiveness and make informed decisions for resource optimization.
• Knowledge of market research methodologies to uncover customer insights and competitive intelligence for strategic adjustments.
• Ability to adapt to evolving market conditions and industry trends while maintaining brand consistency across all touchpoints.
• Strong organizational and project management skills to oversee multiple campaigns simultaneously and meet deadlines.