Marketing Manager at CoinTracker

Job Description

Key Responsibilities

• Develop and refine product narratives that clearly communicate the product's value to stakeholders and end-users.
• Create and execute consumer-facing messaging, sales collateral, partnership materials, and presentations for diverse marketing channels.
• Design and implement content strategies tailored to specific user cohorts, including blog posts, email campaigns, and social media assets.
• Define, segment, and analyze target customer personas to align marketing efforts with their needs, pain points, and behavioral patterns.
• Collaborate with cross-functional teams such as design, engineering, product management, and partnerships to ensure cohesive product launches and campaigns.
• Conduct comprehensive market research using quantitative and qualitative methods to gather insights on target markets, customer preferences, and competitive dynamics.
• Utilize market research findings to inform product positioning, refine marketing strategies, and identify untapped growth opportunities.
• Lead the full lifecycle of go-to-market initiatives, including planning, execution, and post-launch evaluation for new products.
• Produce and publish authoritative content on regulatory changes, crypto taxation frameworks, and user behavior to support compliance and customer engagement.
• Monitor and analyze the performance of marketing campaigns to optimize ROI and improve messaging effectiveness.
• Stay updated on industry trends and competitor activities to maintain a competitive edge in product marketing.
• Coordinate with legal and compliance teams to ensure all marketing materials adhere to regulatory standards and ethical guidelines.
• Develop and maintain a content calendar that aligns with business objectives and customer engagement goals.
• Utilize data analytics tools to track user interactions, measure campaign success, and refine future strategies.
• Engage in strategic planning sessions to align product marketing goals with overall business strategy.

Job Requirements

• Proven experience in product marketing, preferably within the fintech or cryptocurrency industry, with a strong track record of successful product launches.
• Excellent written and verbal communication skills, with the ability to craft persuasive and data-driven marketing content.
• Strong analytical skills to interpret market research data, customer insights, and performance metrics to inform strategic decisions.
• Proficiency in content creation tools (e.g., WordPress, HubSpot, Canva) and SEO best practices to optimize digital content for maximum reach.
• Ability to segment and analyze customer personas using CRM platforms and market research methodologies.
• Collaboration experience with cross-functional teams, including product, engineering, design, and legal departments, to deliver cohesive marketing solutions.
• Knowledge of regulatory frameworks and crypto taxation to ensure compliance in marketing messaging and content.
• Experience in developing and executing go-to-market strategies for new products, including pricing, positioning, and launch timelines.
• Strong understanding of digital marketing channels (e.g., social media, email, SEO, content marketing) and their integration into product strategies.
• Ability to manage multiple projects simultaneously while maintaining high-quality standards and meeting deadlines.
• Excellent leadership and organizational skills to guide marketing initiatives and coordinate with stakeholders.
• Proficiency in data visualization tools (e.g., Tableau, Power BI) to present insights and strategies to non-technical audiences.
• Experience in creating and managing content calendars that align with business goals and customer engagement timelines.
• Strong problem-solving skills to address challenges in product positioning, messaging, and market research.
• Ability to adapt to evolving market trends and regulatory changes while maintaining brand consistency.
• Preferred qualifications include a bachelor's degree in marketing, business, or a related field, along with 3+ years of experience in product marketing roles.
• Fluency in English is required, with additional language skills being a plus for global market expansion.
• Experience with marketing automation platforms (e.g., Marketo, Pardot) to streamline content distribution and campaign management.
• Knowledge of user experience (UX) principles to ensure marketing content aligns with customer journey and product usability.