Marketing Manager at Sui

Job Description

Key Responsibilities

• Lead and manage all marketing activities in the Asia Pacific region, including media partnerships, social media promotion, email marketing, paid advertising collaborations, content marketing, and public relations campaigns.
• Develop and execute a localized marketing strategy tailored to the Asia Pacific market to enhance user interest and adoption of Sui products/services.
• Collaborate closely with developer relations, growth, and execution teams to design and implement region-specific marketing campaigns that maintain brand consistency and messaging alignment.
• Monitor, analyze, and report on the effectiveness of marketing initiatives using quantitative and qualitative metrics to inform strategic optimizations.
• Provide guidance and oversight to local marketing teams to ensure content consistency, adherence to brand guidelines, and alignment with global marketing objectives.
• Stay abreast of evolving market trends, competitor activities, and technological advancements to identify new opportunities and adapt marketing strategies accordingly.
• Conduct competitive analysis to benchmark performance against industry standards and develop diversified marketing tactics to strengthen market position.
• Coordinate with cross-functional stakeholders to align marketing efforts with business goals, product launches, and customer acquisition strategies.
• Manage marketing budgets and allocate resources effectively to maximize ROI and campaign impact.
• Develop and maintain relationships with key industry partners, influencers, and media outlets to amplify brand visibility and credibility.

Job Requirements

• Proven experience (5+ years) in marketing leadership roles, preferably within the technology or fintech industry, with a focus on regional market strategies.
• Strong understanding of digital marketing channels, including social media, email marketing, paid advertising, and content marketing, with hands-on experience in executing campaigns across these platforms.
• Excellent analytical skills to interpret marketing data, track KPIs, and make data-driven decisions for strategy refinement.
• Ability to develop and implement localized marketing strategies that balance global brand consistency with regional cultural and market-specific considerations.
• Proficiency in cross-functional collaboration, with experience working with product, sales, and customer success teams to align marketing initiatives with business outcomes.
• Knowledge of market research methodologies and tools to identify consumer behavior patterns, competitive landscapes, and emerging trends.
• Exceptional communication and presentation skills to convey marketing strategies, campaign results, and recommendations to stakeholders at all levels.
• Fluency in English and at least one additional language spoken in the Asia Pacific region (e.g., Mandarin, Japanese, Korean, or Thai) for effective regional engagement.
• Strong project management capabilities to oversee multiple campaigns simultaneously while maintaining quality and deadlines.
• Experience with marketing automation tools and analytics platforms to streamline processes and enhance campaign performance.
• Ability to adapt to fast-paced, dynamic markets and respond to changing consumer demands with innovative solutions.
• Excellent problem-solving skills to address marketing challenges and develop creative strategies for market penetration.
• Knowledge of SEO, SEM, and social media advertising to maximize online visibility and lead generation.
• Experience in managing budgets and allocating resources efficiently to achieve marketing objectives within financial constraints.
• Ability to build and maintain relationships with external partners, influencers, and media outlets to support brand growth and visibility.
• Strong understanding of customer acquisition and retention strategies to drive sustainable business growth.
• Experience with content creation and curation to support marketing campaigns and brand storytelling efforts.
• Knowledge of brand positioning and messaging frameworks to ensure consistency across all marketing touchpoints.
• Ability to lead and mentor marketing teams to enhance performance and foster a collaborative work environment.
• Proven track record of delivering measurable results through marketing initiatives, including increased brand awareness, user engagement, and sales growth.