Job Description
We are seeking a dynamic and experienced Marketing Manager to drive user growth and brand development in key African markets. This role focuses on leveraging product offerings, content marketing, social media campaigns, and affiliate collaborations to unlock new user acquisition. The ideal candidate will have a strong background in performance marketing, retention strategies, and data-driven campaign optimization.
Key Responsibilities
- Unlock new user growth through product offerings design, content marketing, social media campaigns and affiliates collaboration
- Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability
- Work on integrated campaigns, starting with strategy, brief and working on executing and measuring performance
- Build and grow a robust paid and organic experimentation approach across creative, app store optimization and landing page optimization to help grow ROI
- Own retention marketing strategies, and own the lifecycle campaigns
- Apply deep background in acquisition marketing, performance marketing, organic and integrated marketing to drive growth through retargeting tactics
- Help shape the Binance brand in key African Markets
- Report on the effectiveness of campaigns and provide data-driven recommendations
Job Requirements
- Minimum 6 years of relevant marketing experience, preferably in Fintech/BtoC mobile or community driven brand/web3
- Execution-oriented mindset - with the humility, drive, and scrappiness to get it done
- Must have a strong interest and knowledge in crypto/blockchain/technology
- Fluency in English is a must
- Must be able to work independently
- A university degree relating to Marketing is a plus
- Strong coordination skills and strategic mindset for marketing
- Familiarity with online and offline marketing avenues such as social media, community management, and event management
- Proven experience in growing and managing user base
Job Categories
This position is listed in various job categories including: Cryptocurrency Jobs, Web3 Crypto Jobs, Marketing Web3 Jobs, Non Tech Web3 Jobs, Social Media Crypto Jobs, Content Web3 Jobs, Community Crypto Jobs, Manager Web3 Jobs, Data Web3 Jobs, Content Marketing Web3 Jobs, Mobile Crypto Jobs, and Full Time Crypto Jobs.
