Marketing Manager at MEXC

Job Description

Key Responsibilities

• Localize and execute the global marketing strategy set by headquarters to fit regional conditions.
• Develop and manage media resources, including paid and earned media, arrange interviews, and handle media inquiries.
• Collaborate closely with the headquarters PR team to manage press releases, media kits, and speaking opportunities.
• Coordinate regional events, AMAs, and online/offline marketing activities, ensuring alignment with product and business development teams.
• Partner with regional KOLs, influencers, and community leaders to enhance brand influence and communication effectiveness.
• Oversee regional PR schedules, monitor media sentiment, and handle basic crisis PR tasks.
• Track and analyze market KPIs, regularly reporting on campaign performance and regional insights.

Job Requirements

• Proven experience in market management with a strong PR background.
• Ability to localize global strategies and adapt them to regional markets.
• Strong media relations skills, including experience with paid and earned media.
• Excellent collaboration skills to work with cross-functional teams and external partners.
• Experience in organizing and coordinating regional events and marketing campaigns.
• Ability to monitor media sentiment and handle crisis PR situations effectively.
• Strong analytical skills to track KPIs and provide actionable insights.