Operation Manager at ManesLAB

Job Description

Key Responsibilities

• Lead the development and execution of brand strategy plans, focusing on the digital transformation of Web3 IP "Weirdo Ghost Gang" and trend culture brand "CutUp Ins".
• Manage and operate social media accounts across platforms such as Twitter, Xiaohongshu, Weibo, and WeChat official accounts to maximize brand visibility and audience interaction.
• Design and implement brand activity plans that align with the company's marketing goals and industry trends, ensuring consistent messaging and engagement.
• Collaborate with cross-functional teams to coordinate joint marketing projects and cross-industry cooperation initiatives, fostering innovation and synergy.
• Analyze the performance of brand activities through data-driven insights, produce detailed operational reports, and refine strategies for continuous improvement.
• Identify effective marketing practices, document successful case studies, and develop scalable models to enhance brand effectiveness.
• Monitor social media metrics and user feedback to adjust strategies and improve community stickiness and brand loyalty.
• Stay updated on emerging trends in the Web3 and trend culture sectors to ensure the brand's content remains relevant and competitive.

Job Requirements

• Proven experience in brand management, social media operations, or digital marketing, preferably within the Web3 or trend culture industry.
• Excellent understanding of social media platforms and their algorithms, with a track record of increasing brand engagement and follower growth.
• Strong analytical skills to evaluate campaign performance, interpret data, and make informed decisions for optimization.
• Ability to create compelling content that aligns with brand identity and resonates with target audiences.
• Proficiency in cross-departmental collaboration, with experience in coordinating marketing efforts with product, design, and operations teams.
• Knowledge of marketing tools and software for campaign management, analytics, and reporting.
• Excellent communication skills in both written and verbal formats, with the ability to present findings and strategies effectively.
• Ability to work independently and manage multiple projects simultaneously while maintaining high-quality output.
• Passion for Web3 culture and trend marketing, with a creative mindset to innovate and adapt to evolving market demands.
• Fluency in English and Chinese, with the ability to communicate with international and domestic stakeholders.