Job Description
Key Responsibilities
- Competitor & Market Research: Regularly track competitor CEX's financial product updates, yield changes, and marketing strategies to produce competitive analysis reports.
- Campaign Execution: Assist in planning financial product marketing campaigns, including page design, configuration, and reward distribution processes.
- Data Analysis: Monitor core metrics (TVL, subscription numbers, retention rates) and assist in daily reporting and campaign performance reviews.
- User Engagement: Execute outreach strategies for financial products through App Push, in-site messages, EDM, and community channels, while optimizing open/click-through rates.
Job Requirements
- Education: Current undergraduate/graduate student in Finance, Economics, Math, CS or Marketing preferred.
- Industry Knowledge: Strong interest in Web3/crypto; basic crypto concepts understanding; prior CEX Earn product user experience preferred.
- Skills: Strong analytical ability with Excel proficiency (SQL/Python is a plus); detail-oriented with execution capability; excellent cross-team collaboration.
- Language: Strong Chinese/English bilingual ability preferred.
Preferred Qualifications
- Understanding of DeFi protocols (Aave, Uniswap) or on-chain interaction experience
- Prior internship in fintech/wealth management at internet companies or crypto institutions
- Knowledge of financial products like current/deposit/dual-currency investments
- Experience at top 10 global crypto exchanges


