Job Description
Key Responsibilities
- Content creation for short videos and copywriting across multiple platforms
- Design and write compelling poster copy and Twitter content
- Develop and maintain community discourse strategies
- Manage and update various social media platforms including Twitter, YouTube, Medium, and TikTok
- Oversee the incubation and development of several ecological KOL accounts
- Monitor social media trends and adapt strategies accordingly
- Engage with online communities to increase brand visibility
- Analyze performance metrics and optimize content strategies
Job Requirements
- Proven experience in new media operations or social media management
- Excellent copywriting and content creation skills
- Familiarity with major social media platforms (Twitter, YouTube, Medium, TikTok)
- Understanding of KOL incubation and community building
- Creative thinking and ability to generate innovative content ideas
- Strong analytical skills to measure content performance
- Ability to work independently and meet deadlines
- Basic graphic design skills for creating social media visuals
- Fluency in English and Chinese (both written and spoken)
Preferred Qualifications
- Experience in the ecological or environmental sector
- Background in digital marketing or communications
- Knowledge of SEO and content optimization techniques
- Experience with social media management tools
- Ability to create engaging video content


