Job Description
Key Responsibilities
- Oversee the full lifecycle of overseas product operations, including market entry strategies, partnership negotiations, and channel development.
- Conduct in-depth market research to identify opportunities and challenges in international markets, with a focus on user behavior and growth trends.
- Develop and execute community management plans for overseas platforms (Telegram, Twitter, Discord, etc.), ensuring consistent engagement and user retention.
- Organize regular community activities such as contests, Q&A sessions, and interactive events to foster brand loyalty and user participation.
- Monitor and analyze community performance metrics to optimize engagement strategies and achieve business objectives.
- Collaborate with cross-functional teams to align promotional efforts with overall business goals and product positioning.
- Prepare detailed industry research reports on a quarterly basis, summarizing market insights and competitive analysis.
- Stay updated on global market dynamics and adjust operational strategies accordingly to maintain a competitive edge.
Job Requirements
- Proven experience in overseas market operations, preferably with a focus on Southeast Asian markets.
- Excellent communication skills in English, with the ability to create compelling promotional content and engage with international audiences.
- Strong analytical abilities to interpret market data, user behavior patterns, and competitive landscapes.
- Proficiency in managing social media communities and executing digital marketing campaigns.
- Ability to conduct in-depth research and present findings in clear, actionable reports.
- Knowledge of cross-border e-commerce practices and international regulatory environments.
- Experience with tools for market analysis, community management, and content creation (e.g., Google Analytics, Hootsuite, Canva).
- Excellent problem-solving skills to address challenges in international market expansion and user engagement.
- Ability to work independently and collaboratively in a fast-paced, dynamic environment.
- Preferred qualifications include familiarity with Southeast Asian user demographics, cultural nuances, and local market trends.
Additional Requirements
Candidates with experience in managing multiple international markets simultaneously will be prioritized. Strong organizational skills are required to handle complex projects with tight deadlines. The ability to adapt to different cultural contexts and communicate effectively with diverse stakeholders is essential. Proficiency in at least one additional language (e.g., Mandarin, Indonesian, Thai) is a plus. Experience with data-driven decision-making and performance tracking tools is highly valued. The ideal candidate should demonstrate a proactive approach to identifying and capitalizing on market opportunities.