Job Description
This role is responsible for developing and executing comprehensive brand communication strategies, managing media relations, and overseeing public relations initiatives for the project. The ideal candidate will play a key role in shaping the brand's public image and enhancing its influence in the market.
Key Responsibilities
- Develop and execute brand communication, media relations, and public relations strategies for the project
- Write high-quality Chinese and English press releases, official statements, and promotional materials to ensure information accuracy and brand tone consistency
- Maintain and strengthen relationships with global media partners and key opinion leaders (KOLs)
- Expand cooperation resources and partnership opportunities to enhance brand influence
- Monitor media coverage and public sentiment, providing timely reports and strategic recommendations
- Coordinate with cross-functional teams to ensure alignment of communication strategies with overall business objectives
Job Requirements
- Bachelor's degree or above in Communications, Public Relations, Journalism, or related field
- Minimum 3 years of experience in PR, media relations, or corporate communications
- Excellent writing and editing skills in both Chinese and English
- Strong network of media contacts and KOL relationships
- Ability to work under pressure and meet tight deadlines
- Creative thinking and problem-solving skills
- Strong interpersonal and communication skills
- Experience in international brand communication is a plus
Additional Information
This position offers the opportunity to work in a dynamic, international environment with significant potential for professional growth. The successful candidate will have the chance to shape the brand's global communication strategy and make a tangible impact on its market presence.
