Main responsibilities: 1. Event planning and design: Responsible for planning and designing marketing activities and product businesses that attract users, including but not limited to trading competitions, reward programs, and holiday promotions. 2. Requirement management: Handling activity requirements submitted by the operations team and channel partners, ensuring that the requirements are clear, feasible, and aligned with product goals. 3. System design: Design an activity management system to ensure the automation and efficiency of the activity process. 4. Effect evaluation: Design an activity effect evaluation mechanism, evaluate the activity ROI through data analysis, and propose improvement and optimization. 5. Cross departmental collaboration: Collaborate with departments such as technology, design, marketing, and operations to ensure the smooth implementation of event business. 6. Risk management: Identify and manage potential risks during the execution of activities to ensure compliance. 7. Competitive analysis: Study industry trends, analyze competitive activity cases, and propose innovative activity strategies.