SEO Engineer at PlanX

Job Description

Key Responsibilities

• Conduct comprehensive website audits to identify technical issues, content gaps, and user experience (UX) improvements that enhance search engine visibility and site performance.
• Perform continuous keyword research and optimization, analyzing search trends, competitor strategies, and user intent to refine keyword targeting and improve search rankings.
• Monitor and evaluate the effectiveness of SEO campaigns through tools like Google Analytics, SEMrush, and Ahrefs, adjusting strategies based on data insights and performance metrics.
• Develop and implement on-page SEO techniques, including meta tags, headers, content optimization, and URL structures, to improve search engine friendliness and page relevance.
• Track competitor keyword coverage and ranking patterns, conduct gap analysis, and create data-driven recommendations to outperform market rivals.
• Prepare weekly/monthly SEO performance reports, summarizing traffic trends, conversion rates, and optimization progress to guide strategic decisions.
• Collaborate with marketing and content teams to ensure SEO best practices are integrated into website development, product launches, and promotional campaigns.
• Stay updated on algorithm changes, search engine guidelines, and emerging SEO trends to maintain compliance and adapt strategies accordingly.
• Identify and execute opportunities for traffic growth through technical SEO improvements, content marketing, and link-building strategies.
• Optimize website structure and internal linking to improve crawlability, user navigation, and search engine indexing efficiency.

Job Requirements

• Proven experience in SEO, with a focus on international markets and multilingual content optimization (e.g., English, Spanish, French, etc.).
• Strong analytical skills to interpret complex data sets and derive actionable insights for SEO strategy refinement.
• Excellent understanding of on-page and off-page SEO techniques, including keyword research, content optimization, and backlink strategies.
• Proficiency in using SEO tools such as Google Search Console, Screaming Frog, Ahrefs, and Moz for data analysis and performance tracking.
• Ability to conduct competitor analysis, benchmark SEO performance, and implement strategies to improve market positioning.
• Knowledge of local search trends, cultural nuances, and regional SEO best practices to tailor campaigns effectively.
• Strong communication skills to collaborate with global teams, present findings to stakeholders, and document SEO processes.
• Attention to detail and problem-solving abilities to address technical SEO challenges and optimize site performance.
• Experience with content management systems (CMS) like WordPress or Shopify for implementing SEO changes.
• Ability to create and maintain SEO-friendly content that aligns with user intent and search engine algorithms.
• Understanding of website architecture, crawlability, and indexing mechanisms to improve search visibility.
• Proficiency in data visualization tools to present SEO performance metrics in clear, actionable formats.
• Experience with international SEO campaigns, including localization strategies and regional keyword targeting.
• Ability to develop and execute SEO strategies that align with business objectives and marketing goals.
• Strong organizational skills to manage multiple SEO projects simultaneously and meet deadlines.
• Knowledge of SEO analytics frameworks to measure ROI and campaign effectiveness.
• Experience with A/B testing and user behavior analysis to refine SEO tactics.
• Ability to identify and resolve technical SEO issues such as broken links, meta tag errors, and site speed optimization.
• Understanding of international SEO regulations and guidelines to ensure compliance across regions.
• Proficiency in multilingual SEO practices to optimize content for diverse language audiences.

Qualifications

Preferred qualifications include a bachelor's degree in marketing, digital communications, or a related field, along with 3+ years of hands-on SEO experience. Demonstrated success in increasing organic traffic by 20% or more in international markets is highly desirable. Familiarity with Google's international search algorithms and regional SEO trends is essential. Strong proficiency in data analysis and interpretation, with experience in using SEO tools for competitive research and performance tracking. Excellent communication and collaboration skills to work with global teams and stakeholders. Ability to adapt SEO strategies to different cultural and linguistic contexts. Familiarity with content marketing and link-building practices to support SEO goals. Strong problem-solving abilities to address technical SEO challenges and optimize site performance. Experience with SEO reporting and analytics to measure campaign effectiveness. Understanding of international SEO regulations and guidelines to ensure compliance across regions. Proficiency in multilingual SEO practices to optimize content for diverse language audiences.