Job Description
This role is responsible for the SEO optimization of the company's official website, including developing comprehensive strategies, executing improvement plans, and tracking effectiveness to enhance website traffic and authority.
Key Responsibilities
- Understand search engine ranking rules (especially Google) and prioritize candidates with Google Ads certification
- Utilize SEO tools like SEMrush and Ahrefs for optimization tasks
- Develop and implement comprehensive Google search engine optimization strategies
- Conduct keyword research, establish vocabulary lists, and create phased SEO improvement plans
- Optimize website structure including keyword placement, architecture, and code standards
- Execute internal and external link building strategies to enhance website authority
- Monitor SEO performance, analyze competitor strategies, and adjust optimization approaches
- Handle project coordination, tracking, implementation, and reporting
- Perform keyword expansion and optimization with logical structure planning
- Follow and execute work assignments from superiors effectively
Job Requirements
- Proven experience in SEO optimization and digital marketing
- In-depth knowledge of Google search algorithms and ranking factors
- Hands-on experience with SEO tools (SEMrush, Ahrefs, etc.)
- Strong analytical skills to evaluate website performance and competitor strategies
- Excellent project management and reporting capabilities
- Ability to develop and execute comprehensive SEO strategies
- Familiarity with website architecture and technical SEO aspects
- Effective communication skills for internal coordination and external partnerships
- Google Ads certification is preferred
- Ability to work independently and follow instructions precisely
