SEO Manager at Bitunix exchange

Job Description

Key Responsibilities

• Develop and implement a comprehensive SEO strategy covering both Google and Yandex
• Conduct technical SEO audits and address issues such as indexing, crawling efficiency, Core Web Vitals, and structured data (schema)
• Optimize content architecture and page elements based on fintech user search intent
• Lead external link construction and digital public relations strategies to enhance domain authority and search visibility
• Use tools like Google Search Console, Yandex Webmaster Tools, Ahrefs, SEMrush, Screaming Frog, and SurferSEO to monitor and analyze SEO performance
• Collaborate with content, products, and development teams to ensure all web assets follow SEO best practices
• Guide SEO team members or freelancers in ASO direction as needed
• Develop iOS and Android dual platform app store optimization strategies
• Conduct app store keyword research and optimize titles, subheadings, keyword fields, and descriptions
• Perform A/B testing of creative materials (icons, screenshots, preview videos) to increase conversion rates
• Use App Store Connect, Google Play Console, and third-party tools to track and improve organic installations
• Work closely with user acquisition (UA) and creative teams to align paid and organic growth strategies
• Analyze competitor apps and market trends to maintain app store page competitiveness

Job Requirements

• Proven experience in SEO (Google and Yandex) and ASO (App Store and Google Play) performance management
• Strong project management skills and experience leading small teams
• Hands-on experience throughout the entire SEO/ASO process
• Background in fintech industry preferred
• Ability to enhance product discoverability, traffic, installations, and conversion rates
• Familiarity with various SEO and ASO tools and platforms
• Excellent analytical skills and data-driven approach to optimization
• Strong collaboration skills to work with cross-functional teams

Impact