SEO Manager at BiFinance

Job Description

Key Responsibilities

• Responsible for website search engine optimization work, including keyword optimization and proficiency in Google and other search engine ranking mechanisms and optimization principles.
• Conduct internal and external website optimization, analyze access and conversion data of SEO pages, and iterate/optimize SEO pages for better performance.
• Manage Google Play SEO optimization to improve app download search rankings and optimize Google Play reviews.
• Utilize blockchain industry resources and online media to promote the company's brand, products, and services, increasing website exposure and visibility.

Job Requirements

• Proven experience in SEO, including keyword research, on-page/off-page optimization, and technical SEO.
• Strong understanding of Google's ranking algorithms and best practices for search engine optimization.
• Experience with Google Play Store optimization (ASO) and review management.
• Familiarity with blockchain industry trends and digital marketing strategies.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Excellent communication skills and ability to collaborate with cross-functional teams.

Preferred Qualifications

• Experience working in the blockchain or fintech industry.
• Knowledge of additional search engines beyond Google (e.g., Bing, Baidu).
• Basic understanding of HTML/CSS and web development principles.