Job Description
We are seeking a Twitter Operations specialist to manage and optimize our social media presence. The ideal candidate will be responsible for account activation, algorithm engagement, and community growth on Twitter. This role requires a deep understanding of Twitter's algorithm and the ability to create high-impact content that drives engagement and builds a strong social graph.
Key Responsibilities
- Activate and optimize Twitter accounts to align with algorithm preferences during the initialization phase.
- Publish at least 2 high-quality creative content pieces daily (100-200 words each) with images, emojis, and tags.
- Manually guide initial interactions within 15 minutes of posting to avoid being flagged as low-value content.
- Structure content according to algorithm preferences: 50% original insights, 30% lightweight interactions, and 20% project educational content.
- Tag 1-3 algorithm-preferred accounts (e.g., Delphi, Paradigm, a16z crypto members) to establish implicit guidance for follow+retweet actions.
- Add 3-5 trending hashtags weekly (e.g., #zk, #Ethereum) to enhance visibility.
- Increase interaction rates by including at least 1 structured interaction (e.g., polls, formatted syntax) in daily content.
- Process all retweets within 1 hour to maximize engagement.
- Establish account topic weight by consistently using stable keywords and domain tags (e.g., ZK, zkVM, zkRollup).
- Publish multimedia content weekly: 2 image-based posts and 1 native video every two weeks.
- Conduct at least 2 influencer links weekly (e.g., commenting on ZachXBT/Vitalik content) to foster community growth.
- Design and execute cold-start activities (e.g., non-monetary reward campaigns) to drive engagement.
- Launch content series (e.g., #ZKRidays) to build follow habits and topic binding.
Job Requirements
- Native or near-native English proficiency.
- Preference given to candidates with AI prompt engineering certifications.
- Must be an avid internet user with a minimum of 10 hours of daily online activity.
- Strong understanding of Twitter's algorithm and content optimization strategies.
- Ability to create engaging, high-altitude creative content with text, images, and emojis.
- Familiarity with Crypto Infra, ZKP technology trends, and developer communities.
- Experience in managing social media accounts and driving engagement.
- Knowledge of Web3, blockchain, and decentralized technologies is a plus.
- Excellent communication and community management skills.
Goals
The primary objectives of this role include activating algorithm trust, establishing a content foundation, and completing a preliminary social graph (followers + interactions). During the algorithm recommendation construction period, the focus will be on improving interaction rates, enhancing account topic weight, and securing algorithm recommendations (For You page traffic). The community expansion phase aims to form a social ecosystem loop, link external influencers, and conduct cold-start conversions through topic binding.
