Job Description
We are seeking a creative and strategic Marketing Specialist to develop and execute dynamic marketing strategies that drive awareness, engagement, and adoption of Molecule’s DeSci vision. The ideal candidate will craft compelling content, translate complex concepts, and foster community engagement across multiple social media platforms.
Key Responsibilities
- Developing & Executing Marketing Strategies: Design and implement a dynamic marketing strategy to promote Molecule’s DeSci vision across all social media platforms.
- Crafting Compelling Content: Produce high-quality content for Twitter, Farcaster, Instagram, TikTok, YouTube, and other key channels, ensuring it resonates with both crypto and scientific communities. This includes written posts, visual content, newsletters, and blog entries.
- Translating Complex Concepts: Break down complex scientific and crypto concepts into accessible, engaging stories that educate and captivate niche and broad audiences.
- Amplifying Community Voice: Foster dialogue with the community by engaging with researchers, builders, and investors. Respond to comments, run AMAs, and encourage idea exchange.
- Data-Driven Insights: Utilize analytics tools to measure social media impact, refine messaging, and optimize campaigns for maximum engagement.
- Staying Ahead of Trends: Adapt quickly to emerging trends in DeSci, Web3, and crypto spaces. Innovate content strategies and stay updated on evolving social media tools and best practices.
Job Requirements
- Proven experience in social media marketing, preferably in the crypto, Web3, or scientific sectors.
- Strong content creation skills, including writing, visual storytelling, and multimedia production.
- Ability to simplify complex technical or scientific concepts for diverse audiences.
- Experience with community engagement strategies, including AMAs and interactive discussions.
- Proficiency in social media analytics tools to track performance and optimize campaigns.
- Adaptability to fast-changing trends in blockchain, DeSci, and digital marketing.
- Excellent communication and collaboration skills to work with cross-functional teams.
