Social Media Operation at Bitget

Job Description

Key Responsibilities

• Oversee the day-to-day operations of cryptocurrency communities across UK-based platforms, ensuring consistent messaging and alignment with brand objectives.
• Develop and execute content strategies tailored to the UK audience, including creating engaging posts, managing discussions, and curating relevant information.
• Monitor community performance through analytics tools, track user engagement metrics, and report on key trends to inform decision-making.
• Identify and collaborate with active users in the UK community to amplify content reach and build a loyal user base.
• Establish and grow relationships with local Key Opinion Leaders (KOCs) by providing them with resources, support, and incentives to promote the brand.
• Organize and participate in community events, webinars, or AMAs to strengthen user interaction and foster a sense of belonging within the community.
• Stay updated on the latest developments in the cryptocurrency industry and adapt community strategies to reflect emerging trends and user needs.
• Ensure compliance with platform guidelines, legal regulations, and community standards to maintain a safe and positive environment for all members.
• Work closely with cross-functional teams, including marketing and product development, to align community initiatives with broader business goals.
• Conduct regular audits of community performance, identify areas for improvement, and implement innovative solutions to enhance user experience.

Job Requirements

• Proven experience in community management, preferably within the cryptocurrency or blockchain industry, with a strong track record of driving growth and engagement.
• Excellent understanding of the UK market, including cultural nuances, regional preferences, and regulatory landscape relevant to cryptocurrency communities.
• Proficiency in managing multiple social media platforms, with hands-on experience in Telegram, Facebook, Medium, and other digital communication channels.
• Strong analytical skills to interpret community data, identify trends, and make informed recommendations for strategy optimization.
• Ability to identify and engage with active users, leveraging insights to cultivate a network of loyal community members and KOCs.
• Excellent communication and interpersonal skills, with the capability to build rapport with users, KOCs, and cross-functional stakeholders.
• Fluency in English, with additional language skills (e.g., French, German) being a plus for broader market engagement.
• Knowledge of content creation tools, SEO best practices, and digital marketing strategies to enhance community visibility and reach.
• Experience with community moderation tools and techniques to ensure a respectful, inclusive, and secure environment for all participants.
• Ability to work independently and collaboratively, with a proactive approach to problem-solving and a commitment to continuous improvement.