Job Description
RootData Research is seeking a New Media Operations & Analyst with expertise in the cryptocurrency industry. This role focuses on planning, producing, and distributing high-quality social media content, with special emphasis on growing and optimizing our presence on the X platform. The ideal candidate will combine deep crypto market knowledge with strong analytical and creative skills to enhance our digital footprint.
Key Responsibilities
- Develop and execute comprehensive new media content strategies for the cryptocurrency sector, maintaining consistent quality and engagement
- Manage and grow RootData's X account presence, increasing audience engagement and interaction rates
- Analyze social media performance metrics and cryptocurrency market data to refine content strategies and distribution channels
- Produce original, high-quality content including market analyses, project evaluations, and industry trend reports
- Design and implement targeted social media campaigns for the cryptocurrency community
- Monitor cryptocurrency industry developments and adapt operational strategies accordingly
- Collaborate with cross-functional teams to ensure cohesive multi-platform content delivery
Job Requirements
- Proven experience in new media operations, preferably within the cryptocurrency/blockchain industry
- Deep understanding of cryptocurrency markets, trends, and key industry players
- Strong data analysis skills with ability to translate insights into content strategy
- Excellent content creation abilities across multiple formats (text, visual, video)
- Experience managing and growing social media accounts, particularly on X platform
- Ability to work in fast-paced environment and adapt to rapidly changing market conditions
- Strong collaboration skills for cross-team coordination
- Passion for cryptocurrency and blockchain technology
Preferred Qualifications
- 2+ years experience in crypto-focused media operations or content creation
- Established network within cryptocurrency communities
- Multilingual capabilities for global audience engagement
- Experience with social media analytics tools and content management systems