Job Description
As a Social Media Manager at Messari, you will oversee the day-to-day operations of our social platforms including Twitter, LinkedIn, YouTube, Facebook, and other emerging channels. Your role will involve creating and implementing a cohesive social media strategy that aligns with our overall marketing objectives and target audiences. You will be responsible for managing multiple social accounts and campaigns simultaneously, ensuring timely execution of content and maintaining brand consistency across all platforms.
Key Responsibilities
- Develop and execute comprehensive social media strategies that reflect Messari's brand identity and market positioning
- Create engaging content for social media posts, campaigns, and community interactions that resonate with crypto enthusiasts and meme culture followers
- Monitor and analyze performance metrics across platforms to evaluate campaign effectiveness and identify optimization opportunities
- Engage with our social community through meaningful conversations, fostering relationships and addressing user inquiries about our services
- Stay abreast of cryptocurrency trends and meme culture developments to ensure content remains relevant and timely
- Collaborate with cross-functional teams to maintain a unified brand message across all marketing channels
- Conduct social listening activities on platforms like Twitter and LinkedIn to track conversations about Messari and the broader crypto ecosystem
- Identify new platform opportunities for expansion while maintaining the integrity of our existing social channels
- Strategize and coordinate the distribution of new research reports and product releases across social media platforms
- Continuously improve engagement rates through innovative content ideas and campaign execution
Job Requirements
- Proven experience in social media management with a strong track record of driving engagement and growth in the crypto space
- Excellent writing and content creation skills, with the ability to produce compelling narratives for diverse audience segments
- Proficiency in using social media analytics tools to measure campaign performance and ROI
- Deep understanding of cryptocurrency trends, blockchain technology, and meme culture to create culturally relevant content
- Ability to manage multiple social media accounts and campaigns simultaneously while maintaining brand consistency
- Strong communication skills for engaging with both internal teams and external communities
- Experience with content scheduling platforms and social media management tools for efficient workflow
- Knowledge of SEO best practices and content optimization techniques for maximum reach
- Excellent time management skills to meet tight deadlines while maintaining content quality
- Ability to adapt to changing market conditions and platform algorithms while maintaining brand presence
- Proven ability to identify and implement innovative social media strategies that align with business goals
- Experience in creating and managing paid social media campaigns for increased visibility
- Strong analytical skills to interpret data and make informed decisions about content strategy
- Ability to collaborate with marketing, product, and research teams to align social media efforts with organizational objectives
- Excellent organizational skills to manage multiple projects and campaigns simultaneously
- Knowledge of content calendar planning and editorial workflows for consistent posting schedules
- Ability to create visually appealing content formats including images, videos, and infographics
- Experience with community management tools to monitor and engage with followers effectively
- Strong understanding of platform-specific best practices for optimal content performance
