Social Media Operation at Messari

Job Description

Key Responsibilities

• Develop and execute comprehensive social media strategies that reflect Messari's brand identity and market positioning
• Create engaging content for social media posts, campaigns, and community interactions that resonate with crypto enthusiasts and meme culture followers
• Monitor and analyze performance metrics across platforms to evaluate campaign effectiveness and identify optimization opportunities
• Engage with our social community through meaningful conversations, fostering relationships and addressing user inquiries about our services
• Stay abreast of cryptocurrency trends and meme culture developments to ensure content remains relevant and timely
• Collaborate with cross-functional teams to maintain a unified brand message across all marketing channels
• Conduct social listening activities on platforms like Twitter and LinkedIn to track conversations about Messari and the broader crypto ecosystem
• Identify new platform opportunities for expansion while maintaining the integrity of our existing social channels
• Strategize and coordinate the distribution of new research reports and product releases across social media platforms
• Continuously improve engagement rates through innovative content ideas and campaign execution

Job Requirements

• Proven experience in social media management with a strong track record of driving engagement and growth in the crypto space
• Excellent writing and content creation skills, with the ability to produce compelling narratives for diverse audience segments
• Proficiency in using social media analytics tools to measure campaign performance and ROI
• Deep understanding of cryptocurrency trends, blockchain technology, and meme culture to create culturally relevant content
• Ability to manage multiple social media accounts and campaigns simultaneously while maintaining brand consistency
• Strong communication skills for engaging with both internal teams and external communities
• Experience with content scheduling platforms and social media management tools for efficient workflow
• Knowledge of SEO best practices and content optimization techniques for maximum reach
• Excellent time management skills to meet tight deadlines while maintaining content quality
• Ability to adapt to changing market conditions and platform algorithms while maintaining brand presence
• Proven ability to identify and implement innovative social media strategies that align with business goals
• Experience in creating and managing paid social media campaigns for increased visibility
• Strong analytical skills to interpret data and make informed decisions about content strategy
• Ability to collaborate with marketing, product, and research teams to align social media efforts with organizational objectives
• Excellent organizational skills to manage multiple projects and campaigns simultaneously
• Knowledge of content calendar planning and editorial workflows for consistent posting schedules
• Ability to create visually appealing content formats including images, videos, and infographics
• Experience with community management tools to monitor and engage with followers effectively
• Strong understanding of platform-specific best practices for optimal content performance