User Growth Operation at PlanX

Job Description

Key Responsibilities

• Develop, execute, and optimize data-driven user growth strategies tailored to the web3 ecosystem, ensuring alignment with business objectives and market trends.
• Analyze user behavior data using advanced analytics platforms to identify growth opportunities, improve user engagement, and enhance retention rates through actionable insights.
• Manage multi-channel marketing activities, including SEO, SEM, social media campaigns, email marketing, and referral programs, to increase brand awareness and attract new users.
• Collaborate closely with product and engineering teams to refine user experience, iterate on product functionality, and ensure seamless integration of growth initiatives.
• Monitor and report on user growth metrics, engagement KPIs, and conversion rates using tools like Google Analytics, Mixpanel, or Amplitude, providing regular updates to stakeholders.
• Conduct competitor analysis and market research to stay informed about industry developments, identify gaps in the market, and maintain a competitive edge.
• Ensure all growth strategies and marketing activities comply with evolving regulatory frameworks, industry standards, and ethical best practices in the web3 space.

Job Requirements

• Proven experience in user growth, marketing, or product management within the web3 or blockchain industry, with a track record of driving measurable results.
• Strong analytical skills with expertise in data interpretation, A/B testing, and user segmentation to inform growth decisions.
• Fluency in cryptocurrency fundamentals, blockchain protocols, and decentralized applications (dApps) to effectively communicate with technical teams and stakeholders.
• Excellent communication and collaboration abilities to work with product, engineering, and customer success teams, translating business goals into actionable plans.
• Ability to manage multiple projects simultaneously in a fast-paced environment, prioritizing tasks to meet deadlines and deliver high-impact outcomes.
• Knowledge of marketing automation tools, CRM systems, and growth hacking techniques to streamline processes and maximize efficiency.
• Strong understanding of regulatory compliance, including GDPR, AML, and KYC requirements, to ensure all growth initiatives adhere to legal standards.
• Preferred: Experience with NFTs, DAOs, or decentralized finance (DeFi) platforms, as well as familiarity with Web3 tools like MetaMask, WalletConnect, or blockchain explorers.