Job Description:
Lead the development of the organization's brand visual identity system (VI) from scratch. Define and continuously evolve the brand tone, establishing comprehensive standards including Logo, color systems, typography guidelines, and Brand Guidelines, creating a highly recognizable and professional institutional image in the Web3 industry.
Design and deliver high-quality visual assets for top-tier Web3 client projects, collaborating with marketing/operations teams to ensure premium and precise communication of commercial narratives.
Oversee client social media visual materials, including KV posters, banners, promotional graphics, and visuals for TGE/IDO/Airdrop campaigns.
Manage the visual representation of client brands across all touchpoints, including but not limited to official website design, daily layout standards for social media (Twitter/X, LinkedIn, Discord, etc.), and booth/promotional material design for top-tier industry summits and offline events.
Lead the establishment and optimization of internal design workflows (proficient in Figma, Canva team collaboration, etc.), continuously explore and integrate cutting-edge AI image models and generative tools into daily outputs, significantly enhancing the agency's visual production efficiency and creative potential.
Job Requirements:
- 3-5 years of senior brand visual/VI design experience, with successful cases of building enterprise-level brand visual systems from scratch. Experience in advertising agencies (4A) or professional Web3 marketing agencies is preferred.
- Deep understanding of Web3 industry aesthetics and crypto-native culture, with keen insight into the visual communication context of mainstream blockchain ecosystems, crypto-native projects, and overseas communities.
- Strong typography and layout design skills. Proficient in professional software such as Figma and Adobe Creative Suite; familiar with template management on collaborative platforms like Canva; experienced in AI-assisted design.
- A "brand owner" mindset, capable of independently ensuring the visual quality of client brands. Adaptable to the agile and dynamic work rhythm of Web3, maintaining high-quality output under multi-project conditions.
- Must include a personal portfolio link in the resume. We particularly focus on your past complete VI visual derivation processes and layout design cases for Pitch Decks/commercial proposals.
Benefits:
- Competitive salary + project bonus incentives, salary range negotiable
- Global remote-first, flexible work schedule
- Deep involvement in top-tier Web3 projects, rapidly accumulating industry resources
- Fast-growing flat team, working directly with founders and core clients
- Conference attendance support + design tool subscription subsidies
