Job Description:
Sales Director (China BD Director)
Position Title: Sales Director
Position Overview: Responsible for project expansion and BD team building in the Chinese/global market for the public blockchain. The core objectives are:
- Continuously acquire high-quality Web3 projects
- Drive rapid project deployment on the public blockchain
- Establish a project tiering mechanism
- Identify high-potential projects
- Collaborate with ecosystem, product, and operations teams for focused incubation
This role is not a traditional "sales management position" but rather a project growth leader for the Chinese/global market. You will need to build a scalable project acquisition system that enables the sales team to consistently generate project leads, facilitate project launches, and identify projects with genuine user engagement, transaction volume, and ecosystem potential.
Key Responsibilities:
- Establish a Project Acquisition System for the Chinese Market: Develop BD strategies and goals for the Chinese market, ensuring a steady pipeline of projects. Build and expand the project lifecycle: Project Library → Lead Pool → Opportunity Pool → Negotiation Pool → Launch Pool → Key Project Pool.
- Build and Manage the Chinese Sales Team: Recruit, train, and manage a BD team of 20-30 members. Responsibilities include hiring, training, KPI setting, weekly/monthly reviews, sales incentives, performance management, and developing standardized BD SOPs.
- Develop a "Project Launch Mechanism": Shift the team’s focus from "finding clients" to "finding projects." Standardize processes for decision-maker identification, project evaluation, negotiation, technical integration, launch coordination, marketing synergy, and post-launch operations.
- Implement a Project Tiering System: Create a scoring model to differentiate project value. The sales team focuses on mass acquisition, while the Sales Director ensures "mass acquisition + precision screening."
- Establish a Key Project Incubation Mechanism: For S/A-tier projects, coordinate cross-functional collaboration with sales, ecosystem, operations, marketing, and technical teams to create a growth loop: Project Acquisition → Launch → Data Validation → Identifying High-Potential Projects → Resource Allocation → Building Benchmark Projects.
- Directly Oversee Strategic Projects: Personally engage in founder communications, negotiations, strategic partnerships, resource exchanges, ecosystem incentives, co-marketing, and project incubation for high-priority projects.
Core KPIs:
- Project Quantity & Quality
- Team Efficiency: Leads per person, Pipeline per person, Launched projects per person, Lead-to-Launch conversion rate, Average project cycle time
- Ecosystem Contribution: Focus on launched projects × project quality × project activity × ecosystem impact, not just "number of signed projects."
Job Requirements:
- Must-Have Qualifications:
- 5+ years of Web3/Crypto/Blockchain BD, sales, or ecosystem expansion experience
- Established Web3 project resource network
- Familiarity with multiple sectors: public chains, L2, DeFi, DEX, wallets, GameFi, AI, RWA, etc.
- Proven track record of successfully onboarding Web3 projects
- Experience managing 20+ BD teams preferred
- Ability to build sales processes, training systems, and performance mechanisms
- Strong negotiation and project evaluation skills
- Direct access to project founders, core teams, and investment institutions
- Data-driven mindset (not just reliant on networking)
- Key Competencies We Value:
- Resources over Resume: Can you bring projects to us?
- Hands-On Project Acquisition: Ability to independently develop, negotiate, secure, and launch projects (not just manage teams)
- Identifying High-Potential Projects: Skill to pinpoint 5 high-quality projects out of 100
- Entrepreneurial Mindset: Goal-oriented, proactive, resourceful, problem-solving, and results-driven
- Preferred Background:
- BD experience at top-tier public chains
- L1/L2 ecosystem BD
- Web3 project launchpad or incubator experience
- VC/investment firm ecosystem leadership
- Large-scale ecosystem expansion experience
Benefits:
Fixed Salary + Team Performance Bonus + Management Commission + Long-Term Incentives
