Job Description
Marketing Lead (North America, Remote) - This role focuses on driving user growth and market expansion in the blockchain and cryptocurrency sectors. The ideal candidate will leverage industry resources to develop strategic marketing initiatives and lead cross-functional teams to achieve business objectives.
Key Responsibilities
- User Growth: Utilize existing resources in blockchain, cryptocurrency, investment, funds, or stock-related industries to formulate and execute user acquisition strategies, facilitating new user conversion.
- Channel Expansion: Develop and integrate market channel resources, including media, communities, KOLs, SEO, app downloads, and quantitative teams, to create effective marketing plans.
- KPI Achievement: Establish and meet key performance indicators for user acquisition, conversion, and channel effectiveness. Lead the team in developing actionable promotional and campaign strategies.
- Team Management: Align market strategies with product and operational timelines. Foster cross-departmental collaboration to improve execution efficiency and team development.
- Market Research: Stay updated on industry trends, producing high-quality market analysis and research reports to guide strategic implementation.
Job Requirements
- Proven experience in user acquisition and channel development within blockchain, cryptocurrency, or financial sectors.
- Strong ability to manage diverse marketing channels, including media, KOLs, and digital marketing strategies like SEO and app install campaigns.
- Demonstrated success in setting and achieving KPIs related to user growth and conversion.
- Leadership skills to guide teams in executing marketing plans and collaborating across departments.
- Analytical mindset with the capability to conduct market research and provide actionable insights.
- Excellent communication and strategic planning abilities to align marketing efforts with business goals.
Preferred Qualifications
- Experience working in a remote or distributed team environment.
- Familiarity with quantitative trading teams or investment communities.
- Background in data-driven marketing and performance analysis.
